Another Nielsen Glitch…
And this one is a doozy. Media Post’s Joe Mandese has more…
TV ratings giant Nielsen is getting 2009 off on an awkward foot, disclosing a major technical snafu to clients Wednesday that has caused at least several days of delays for virtually all of its major TV ratings services. The glitch, which was caused by the relocation of the mainframe computing system used to process all its national and local TV ratings, occurred despite a $1 million premium Nielsen paid to the technology provider hired to handle the transition.
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