Filling in 10 pm…

The New York Times’ Brian Stelter writes about MSNBC wanting to add a new show at 10pm…

With a higher-rated show at 10 p.m., Mr. Griffin predicts that MSNBC can become competitive with Fox among young viewers.

“It’s almost like we’re one personality away,” he said. Mr. Griffin said the network would find a host for the new program the way it developed Ms. Maddow. She substituted for Mr. Olbermann and appeared regularly on the air. A splashy hiring, like the signing of Deborah Norville in 2004 for a short-lived show, does not seem to be a priority. “I want it to be organic,” Mr. Griffin said.

In an e-mail message, Mr. Olbermann said he was working with Mr. Griffin to develop options for the 10 p.m. hour. He echoed Mr. Griffin’s comments about the need for a complete prime-time schedule. “Losing the 10 p.m. replay is a very small price to pay for a last piece to the puzzle,” Mr. Olbermann said.

Oh boy. That last paragraph is going to start another round of “Keith runs MSNBC” kibitzing…

Update: Could this at all be related to the guy who’s been seated next to Contessa Brewer at 2pm several times the past couple of weeks? I forget his name but he’s just a contributor and it’s been very odd seeing them paired together and I started wondering if he’s being groomed for something…