March Numbers: CNBC…

CNBC is noting its March and Q1 numbers…

CNBC 1st quarter ’09 results:

CNBC’s Business Day (M-F 5AM-7PM ET) had its BEST 1st quarter since 1st quarter 2001 in total viewers (332,000) and was up 8% from 1st quarter ‘08 (308,000). In adults 25-54, Business Day (96,000) was up 16% from 1st quarter ‘08 (83,000), with its BEST 1st quarter since 1st quarter ‘07. And, these only reflect CNBC’s measured ratings; Nielsen doesn’t measure out-of-home ratings, where most of CNBC’s Business Day viewing takes place in locations such as executive offices, offices, trading floors, restaurants, and health clubs.

M-F Prime (M-F 7P-2A) had its best overall quarter since 1st quarter ‘03 in total viewers (217,000) and was up 5% from 1st quarter ’08 (206,000). In adults 25-54, M-F Prime (93,000) was up 9% from 1st quarter ’08 (77,000) with its best overall quarter since 1st quarter ’07.

March 2009

CNBC’s Business Day (M-F 5AM-7PM) had 351,000 total viewers, up 9% from last March (321,000) and had its best March since 2001. In adults 25-54, Business Day (100,000) was up 9% from last March (92,000) and had its best March since 2007.

M-F Prime (M-F 7P-2A) averaged 206,000 total viewers, its best March since March 2007 and up 6% from last March (194,000). In adults 25-54, M-F Prime (89,000) was up 13% from last March (79,000) with its best March since 2007.