March Numbers: CNN…

CNN is noting its March numbers. CNN also included a chart noting its Q1 numbers going back to Q1 2004.

CNN POSTS BEST MARCH AND Q1 SINCE 2003

CNN TOPS MSNBC BY 43% IN MARCH IN TOTAL DAY, TOTAL VIEWERS

CNN GROWS 17% IN Q1 09 TOTAL DAY

HLN Has Largest Growth (64%) in Cable News in March Primetime; Delivers Best Q1 in its History

CNN Digital Network Remains #1

CNN:

For the month of March 2009, CNN grew off its successful March 2008 election year audience increasing by a solid +9% in total viewers and +1% among P25-54 in total day – posting its best March total day performance since March 2003 (Iraq War). In March, in total day, CNN averaged 638K total viewers, a 43% advantage over MSNBC’s average of 446K. FNC had 1.216 million total viewers. Additionally, CNN has a +16% lead over MSNBC (195K vs. 168K) among P25-54 in total day. In March primetime (M-Su), CNN topped MSNBC with 985K total viewers, MSNBC followed with 955K and HLN had 623K; FNC posted 2.346 million.

CNN also had its best first quarter in 2009 in both total viewers and in the key demographic P25-54 in total day since first quarter 2003 (Iraq War). In addition, CNN grew its audience during the first quarter, increasing in total day by +17% among total viewers and by +7% in the key demographic (P25-54) compared to Q1 08 which included CNN’s strong election coverage and four exclusive CNN candidate debates. CNN placed second behind FNC during the first quarter 2009 in total viewers in total day, primetime (M-Su) and in primetime (M-F), MSNBC placed third and HLN was fourth.

CNN continues to reach more viewers than FNC or MSNBC every month. In March, CNN topped the competition in cumulative total viewer audience with 70 million viewers, while FNC placed second with 62 million, MSNBC had 55 million and HLN posted 54 million.

HLN:

In March, HLN achieved the largest growth of any cable news network in primetime (M-Su and M-F) in the key P25-54 demo and among total viewers. HLN grew +64% (prime M-Su) and an impressive +74% (prime M-F) in P25-54 and increased +51% and +64% respectively among total viewers. In total day, HLN was up 22% among total viewers and 40% in P25-54. The network also showed tremendous growth across primetime, increasing 30% or more for every weekday hour from 7 pm-12 am in the P25-54 demo, including a +108% increase at 8:00 pm (Nancy Grace).

Q1 2009 served as HLN’s best first quarter ever in both total day and primetime, in total viewers and the key P25-54 demo. This was also the best P25-54 primetime quarterly performance in network history.

Q1 2009 HLN Program Highlights vs. Q1 2008:

Morning Express with Robin Meade increased 11% in total viewers and 24% in P25-54

Prime News (6 pm) increased 26% in total viewers and 19% in P25-54

Issues with Jane Velez-Mitchell increased 58% in total viewers and 52% in P25-54

Nancy Grace (8 pm) increased 82% in total viewers and 90% in P25-54

Lou Dobbs Tonight (9 pm) increased 19% in total viewers and 31% in P25-54

Nancy Grace (10 pm) increased 63% in total viewers and 65% in P25-54

Showbiz Tonight (11 pm) increased 18% in total viewers and 34% in P25-54

CNN Digital:

February marked the sixth month in a row that the CNN Digital Network remained the #1 News and Information category site with 1.3 billion total usage minutes. CNN Digital’s usage was 33% greater than MSNBC’s, 87% ahead of New York Times Online, more than double Yahoo! News’ 662 million usage minutes and 116% ahead of Fox News Digital (1.3 billion vs. 622 million), (Source: Nielsen Online Home/Work Panel, February ‘09)

Additionally, CNN Digital was the #1 online news source for video in February with 100 million video streams delivered during the month, 20% more than MSNBC Digital and 32% more than Yahoo! News and beating Fox News Digital video streams by 423% (100 million vs.19 million ) Source: Nielsen Video Census February ‘09.

• Note: March ’09 data will be available on April 10th.

Q1 2009 CNN Digital Network Highlights:

• CNN Digital Network Inauguration coverage was the largest online live video event in Internet history – with a record-breaking 1.3 million live concurrent streams. Throughout the day, CNN.com served 27 million total live video streams, five times the previous high (Source: CNN Internal Server Data, January 20, 2009; L.A. Times Online reported prior record)
• The CNN Digital Network remains the #1 News and Information site through the first two months of Q1 2009*, outperforming all other digital news sites including MSNBC Digital Network and Fox News Digital Network. (Source: Nielsen Online Home/Work Panel, February ‘09)
• CNN Digital’s homepage remains the #1 gateway to news on the web (Source: Nielsen Online, Feb 2009 Custom)
• CNN Digital was the #1 news site for President Obama’s address to a joint session of Congress (Source: Nielsen Custom Online Daily for February 24, 2009)
• CNN Digital was the #1 online news site on Inauguration Day. (Source: Nielsen Custom Online Daily for February 24, 2009)

Q1 2009 CNN Program Highlights vs Q1 2008:

American Morning (6-9a) up 22% in total viewers and up 21% in P25-54

CNN Newsroom (9a) up 29% in total viewers and up 21% in P25-54

CNN Newsroom (10a) up 24% in total viewers and up 7% in P25-54

CNN Newsroom (11a) up 19% in total viewers and up 7% in P25-54

CNN Newsroom (12n) up 37% in total viewers and up 25% in P25-54

CNN Newsroom (1p) up 34% in total viewers and up 20% in P25-54

CNN Newsroom (2p) up 23% in total viewers and up 10% in P25-54

CNN Newsroom (3p) up 40% in total viewers and up 23% in P25-54

The Situation Room with Wolf Blitzer (4p) up 44% in total viewers and up 27% in P25-54

The Situation Room with Wolf Blitzer (5p) up 46% in total viewers and up 31% in P25-54

The Situation Room with Wolf Blitzer (6p) up 18% in total viewers and up 17% in P25-54

Campbell Brown: No Bias No Bull (8p) up 5% in total viewers

Larry King Live (9p) up 20% in total viewers and up 9% in P25-54

Anderson Cooper 360 (10-12m) up 4% in total viewers

State of the Union (Sun 9a-1p) up 19% in total viewers and up 14% in P25-54

Fareed Zakaria: GPS (Sun 1p) up 28% in total viewers and up 21% in P25-54

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