March Numbers: HLN

HLN is noting its March Numbers…

In March, HLN achieved the largest growth of any cable news network in primetime (M-Su and M-F) in the key P25-54 demo and among total viewers. HLN grew +64% (prime M-Su) and an impressive +74% (prime M-F) in P25-54 and increased +51% and +64% respectively among total viewers. In total day, HLN was up 22% among total viewers and 40% in P25-54. The network also showed tremendous growth across primetime, increasing 30% or more for every weekday hour from 7 pm-12 am in the P25-54 demo, including a +108% increase at 8:00 pm (Nancy Grace).

Q1 2009 served as HLN’s best first quarter ever in both total day and primetime, in total viewers and the key P25-54 demo. This was also the best P25-54 primetime quarterly performance in network history.

Q1 2009 HLN Program Highlights vs. Q1 2008:

Morning Express with Robin Meade increased 11% in total viewers and 24% in P25-54

Prime News (6 pm) increased 26% in total viewers and 19% in P25-54

Issues with Jane Velez-Mitchell increased 58% in total viewers and 52% in P25-54

Nancy Grace (8 pm) increased 82% in total viewers and 90% in P25-54

Lou Dobbs Tonight (9 pm) increased 19% in total viewers and 31% in P25-54

Nancy Grace (10 pm) increased 63% in total viewers and 65% in P25-54

Showbiz Tonight (11 pm) increased 18% in total viewers and 34% in P25-54