March Ratings Wrap Up…
The Atlanta Journal Constitution’s Kristi E. Swartz writes about the March and Q1 numbers…
Executives at CNN boasted the network’s best first quarter in six years in terms of average viewership, but it still finished a distant second to Fox News and many news reports zeroed in on what happened in March: CNN dropped to third place behind Fox and MSNBC in the prime-time news category among viewers age 25-54.
CNN/US President Jonathan Klein downplayed the meaning of one month’s data and hung CNN’s hat on having the best first quarter in six years.
“CNN is more than ever the source of reliable news, and that’s how we like it,” Klein said.
Fox News declined interview requests.
Overall, Fox News averaged 1.2 million viewers during the entire first quarter. CNN pulled in an average 741,000 viewers during the time period. (Fox News and CNN have finished No. 1 and No. 2, respectively, since 2002.)
Share this:
Like this:
Be the first to like this post.This entry was posted on March 31, 2009 at 3:36 pm and is filed under Ratings Related . You can follow any responses to this entry through the RSS 2.0 feed You can leave a response, or trackback from your own site.
