A Cup of Joe for Morning Joe…
The New York Times Brian Stelter writes about a new deal between Starbucks and Morning Joe…
Starbucks is becoming a naming sponsor of “Morning Joe,” in what is the closest integration between an advertiser and a national news program in recent memory. Harkening back to the “Camel News Caravan,” an NBC news roundup sponsored by a cigarette manufacturer in the 1950s, graphics and voice-overs will tell viewers that “Morning Joe” is “brewed by Starbucks.”
Referring to the penchant for Starbucks by Mr. Scarborough and the co-host Mika Brzezinski, the president of MSNBC, Phil Griffin, joked, “We’ve been doing this for free for a couple of years.”
But coffee beans have not been sprinkled across the show’s logo until now. Along with several Starbucks graphics and mentions during each hour of the 6 to 9 a.m. program, Mr. Griffin indicated other possible pairings in the future. The anchors and the coffee company may team up on charitable initiatives. And the program may be broadcast from Starbucks locations when it travels, as it did last year for the political conventions and this year for the inauguration. The deal also includes promotions at MSNBC.com.
May 31, 2009 at 10:29 pm
Those Starbucks cups are ubiquitous on MJ. Might as well get paid for it.
May 31, 2009 at 10:31 pm
Speaking of Morning Joe, shouldn’t Mika get billing in the title? At least she shows up on time. Scarborough has a lotta nerve harrassing Shuster for sleeping in.
June 1, 2009 at 5:55 am
He was only late because he was getting his coffee.
Ba-dum…
(I have no idea what we’re talking about here… I only listen to Morning Joe if nothing else is on, and I’m stuck in traffic… not the best radio show I’ve ever heard)