FBN teams with Tennis Channel for U.S. Open…

FBN announced it will be doing updates for the Tennis Channel during the U.S. Open and vise versa…(via Talking Biz News)

FOX Business Network (FBN) and the Tennis Channel have agreed to bring viewers daily updates of market and courtside action during the U.S. Open, announced Kevin Magee, Executive Vice President, FOX News.

Starting August 31, FBN and the Tennis Channel will exchange a daily update, giving viewers on each network access to all the action that takes place both on Wall Street and on the courts at Flushing Meadows. Monday through Friday, FBN’s Money For Breakfast will feature the Court Report with recaps from the previous day’s US Open matches. The Tennis Channel will break into US Open coverage at market close to give viewers the FOX Business Network Update, a summary of all the market moves from the day.

In making the announcement, Magee said “This is the first time the Tennis Channel is covering the Open and we’re excited to be there with them.”

This year marks Tennis Channel’s inaugural coverage of the US Open, one of the largest annual events in professional sports and the most important of all American tennis events. The network will offer 72 live match hours and 240 hours of high-definition tournament programming overall, with a round-the-clock schedule that gives viewers a virtual “grounds pass” to the two-week competition.

“We’re truly looking forward to working with Fox Business Network to share content that’s mutually beneficial to both of our viewer bases,” said Robyn Miller, senior vice president, marketing, Tennis Channel. “This type of joint-programming partnership is the first of its kind for Tennis Channel, and we’re thrilled to be able to offer their business insight and analysis to our audience, while at the same time putting our tennis updates in front of theirs.”

The Tennis Channel’s Kevin Frazier will anchor the Court Report on FBN every morning at 8:20am ET while FBN’s David Asman anchor FOX Business Network Update on The Tennis Channel every day at 6:00pm ET to recap the markets movers and shakers.

In addition, FBN and the Tennis Channel will kick off their partnership on Monday, August 31 with a tournament outside FBN headquarters in Midtown, Manhattan. Tennis duo Bob and Mike Bryan will be on hand to challenge fans and anchors in a two vs. two mini-tournament that will air on FBN.

Tennis Channel (www.tennischannel.com) is the only 24-hour, television-based multimedia destination dedicated to both the professional sport and tennis lifestyle. A hybrid of comprehensive sports, health, fitness, pop culture, entertainment, lifestyle and travel programming, the network is home to every aspect of the wide-ranging, worldwide tennis community. It also has the most concentrated single-sport coverage in television, with telecast rights to the US Open, Wimbledon, Roland Garros (French Open), Australian Open, Olympus US Open Series, ATP Masters Series, top-tier Sony Ericsson WTA Tour championship competitions, Davis Cup and Fed Cup by BNP Paribas, and Hyundai Hopman Cup. Tennis Channel is carried by eight of the top 10 MSOs and has a national footprint via DIRECTV and DISH Network.

FOX Business Network (FBN) is a financial news channel delivering real-time information across all platforms that impact both Main Street and Wall Street. Headquartered in New York—the business capital of the world—FBN launched in October 2007 and is available in nearly 50 million homes in major markets across the United States. Owned by News Corp, the network has bureaus in Chicago, Los Angeles, Washington, DC and London. On the web at www.foxbusiness.com.

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