Bloomberg TV Changes…

The Guardian’s Mark Sheddon writes about the changes to Bloomberg TV…(via Talking Biz News)

Wall Street brokers may get it, striped shirted London traders might understand it, but for the rest of us it might as well all be in Swahili. For most people, Bloomberg is associated with specialised business and finance news reporting, plenty of graphs, as much jargon and lots of attention paid to moving share prices.

But Bloomberg TV is in the process of a substantial revamp and relaunch. Steve Clark, the head of European and Middle East operations who was behind the launch of Al Jazeera English , says: ‘There’s a huge potential audience out there. We have more foreign bureaux than the BBC – 145 in all – and we have an army of specialist journalists, and what we will be doing is making our reporting more conversational and relevant to people. Business and finance impacts everyone.”