Another Megyn Kelly Profile…

Get ready for a lot of these I think. The New York Times’ Brian Stelter profiles Megyn Kelly…

Fox executives, who view Mr. Hemmer and Ms. Kelly as rising stars, say they split up the pair to spread their talents across more hours of the day. “She’s gifted. She has all the parts,” Michael Clemente, the senior vice president for news editorial at Fox, said of Ms. Kelly.

In the past year, Fox has seemingly focused more attention on what it says is a sharp division between its daytime newscasts and its opinionated hosts in the evening. “As more and more people point to the prime-time lineup and have opinions about our opinion makers, it’s a natural response to remind folks that there’s another — if I do say so, very successful — aspect of Fox, and that’s the daytime lineup,” Ms. Kelly said.

“America’s Newsroom” averaged 1.43 million viewers last year, up almost 20 percent over the previous year. Of those, about 350,000 were ages 25 to 54, the prime advertising demographic for cable news. Fox’s smaller rivals, CNN and MSNBC, averaged a fraction as many viewers.