Branding Run Amok: Example 1,002
From an emailer…
Today the Weather Channel is airing a report on the Academy Award nominations at the bottom of the hour. Please tell me what the Academy Awards have to do with weather? These non weather segments are getting ridiculous.
Well I suppose if there was a weather related movie, there could be some sort of tie in there…
yeah..right.
February 2, 2010 at 9:23 pm
The Weather Channel should have thought to do what The Discovery Channel came up with in “Storm Chasers”. Seems as though there’s a huge untapped market of amateur or backyard meteorologists who would make time for educational or entertaining weather-related series programming.
Or maybe they could air those Mexican weather babes doing their foreplay… er.. forecasts.