Michele Steele Interview…

Sports Crackle Pop interviews Bloomberg TV’s Michele Steele about yesterday’s Super Bowl…

SCP: Who had the best day yesterday from a business standpoint? Was it a player, a company, a network?

MS: A lot of people would say Drew Brees – and this win is going to translate into larger and more national endorsements for him. A lot of other people might say the Saints, because now they can charge more for luxury boxes and get bigger deals from sponsors. But I say the NFL – ratings for yesterday’s game are expected to be HUGE, the league is coming off its best-rated regular season in 20 years – and let’s not forget, from a merchandising point of view, the win for the Saints is going to result in much larger sales than the Colts for two reasons – one, the Colts don’t have a lot of appeal outside of Indianapolis, two, everyone that wanted Colts-related Super Bowl gear got it the last time. (As a Bears fan, I’m still a little sore about that loss.) And all that merchandising revenue is shared.

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