CNBC Ratings Leak?
It’s been a while since we’ve heard a shot fired between FBN and CNBC. Well that silence may have ended courtesy of Zero Hedge… (via J$)
Just like with Cramer, after a brief blip higher in February, CNBC captured just 58 of its target demographic audience (25-54): the lowest in over three years of data (once again according to Nielsen Media Research). Could it be, that just like 89% of readers believe Rick Santelli is more trustworthy than Steve Liesman, that the broader population is getting simply sick and tired of propaganda covered up with props such as loud moo noises, turtles, 3D charts, “victory for the bulls” soundbite and other hollow instruments designed to keep the audience’s attention for just one extra minute even as the underlying content deteriorates progressively. Ultimately, the bottom line will most certainly decide. We are very curious if Comcast’s deal with GE for CNBC et al has a sliding revenue/net income consideration scale.
March 31, 2010 at 9:58 am
Well said. Harwood and Liesman are plainly Democrat big government supporters. Liesman should read some Milton Friedman if he wants to be an economist. So much of what he says is partisan politics instead of ecomics.
March 31, 2010 at 10:46 am
fbn will never overcome cnbc in the ratings. the only way fbn will is to venture away from business news. In which it already has.
March 31, 2010 at 12:53 pm
Interpretation, please:
“CNBC captured just 58 of its target demographic audience (25-54)”
“Captured 58″ what? Percent, people? I don’t understand.
March 31, 2010 at 4:33 pm
Funny Harry claims that when FBN had already beaten MSNBC in the morning before and with about half the reach.
And like so many of the FBN haters around here he tries to “claim” FBN ventures away from business.
Too bad 20+ year old CNBC has still be airing things like Dennis Miller, Johnny Mac, The Apprentice, Deal or No Deal. And all their boring “specials”. But its ok when CNBC does it.
I also wouldn’t be surprised to see Comcast doing alot of cost cutting of CNBC’s bloated budget when they take over.
March 31, 2010 at 4:42 pm
Look at CNBC’s pathetic ratings for the 1st quarter. Their best show by a long shot was Pot Inc that did 159 in the demo. Then their other best performers: American Greed, New Age Of WM, Coke, Big Mac
Perhaps CNBC could lure Greg Gutfeld away from FNC because Red Eye beats anything on CNBC.
March 31, 2010 at 7:22 pm
last time I checked cnbc had business programming in the AM? on a business day one would expect BUSINESS programming. I state the truth. You call the a HATER cuz you can’t stand the truth!! Imus doesn’t count or any of the other NON BIZ programming during the BUSINESS DAY.
March 31, 2010 at 9:09 pm
Tomorrow on sell out CNBC we get an Enron movie from 2005! Can’t wait till they start showing Wall Street! It will be soon just like I predicted before.
Then tomorrow night we can look forward to the laughable c-list celebrity show: Celebrity Apprentice. And then Tom Brokaw on Boomers.
Way to stay First In Business. Laughable!
Whats really laughable is their pot series etc does better than their so called “business” programming. They should learn from that.
March 31, 2010 at 10:13 pm
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March 31, 2010 at 10:14 pm
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December 22, 2011 at 1:43 am
show and go training…
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