Betty Liu Interview…

Pink’s Muriel Vega interviews Bloomberg’s Betty Liu…

PINK: How do you incorporate technology to connect with your viewers?

B.L.: We have joined Twitter and Facebook here at Bloomberg and it’s really catching on. I tweet from @bettyintheloop about guests who are coming up or big issues in the market. It’s a combination of promoting the show but also, stirring up the internet and discussing the current news. I try to keep it relevant to people who are watching the market and keeping up with regulations. A big part of the social media stint is viewers get a behind-the-scenes look so I tweet photos of us filming the show.

PINK: What’s an important lesson women can take from your book?

B.L.: When you look at your finances, you have to think also about the other aspects of your life – health, marriage, relationships. We wanted to write a book that took a holistic look at your finances. It’s not just about making a lot of money or even being at the top, it’s about having balance in your life.

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