The news of David Shuster’s CNN pilot test, has apparently not gone down well inside 30 Rock. The New York Times’ Brian Stelter has more…
MSNBC executives were highly displeased when they learned about his test for the competing news channel CNN through a New York Observer article Friday morning, and they are now contemplating their response.
“If true, this is unacceptable and David will be punished appropriately,” an MSNBC spokesman, Jeremy Gaines, said Friday afternoon.
Reached for comment, Mr. Shuster referred the call to his agent and said he could not confirm or deny the Observer report.
Shuster wasn’t on MSNBC at 3pm today, Contessa Brewer was. Shuster was already restricted from Twitter because of his reactions to the O’Keefe bust.
Update: This anonymous blurb Steve Krakauer relates on Mediaite is just beyond the pale…
An NBC insider tells Mediaite, “Shuster has never been a major player at MSNBC.”
What a load of utter claptrap. Shuster was on twice a day while Contessa Brewer was on only once and Monica Novotny has been pushed to the sidelines. He’s been brought in for long hours of on-air coverage of special events, most recently over health care reform voting. They sent him off to Louisiana to report on the O’Keefe bust (sending the anchors remotely is something the network almost never does anymore). They put him on the White House grounds to report on Health Care Reform. Until recently, as Krakauer noted, he’s been subbing regularly on Countdown (btw Krak it’s possible MSNBC is looking to slot O’Donnell in on his own hour and that may be why MSNBC gave him such a long run on Countdown). They even tried to frame a show around him (1600 Pennsylvania Avenue). Not a major player? Then why is the network spending so much air time on him? Some executive at 30 Rock had to want him having all that exposure. It didn’t just accidentally happen all by itself…
Update 2: The shuster.msnbc.com page is now blank. Make of that what you will…
Update 3: J$ doesn’t make much of it apparently. He put the link up and then took it off. I think he’s probably right. I’m not convinced that page was active prior to this morning.