Imus and FBN – Yes, there is a line…
Last year, after several early morning business news incidents where FBN didn’t dump out of Imus to cover the story, I posited the question regarding whether there would ever be a story big enough for FBN to consider abandoning Imus.
Well today we got an answer, sort of. FBN did dump out of Imus – when exactly I don’t know – to launch Varney and Company early in order to cover yesterday’s Stock Market calamity.
ICN says it’s about time and it should do so more often. Let’s be clear here, I’m not a fan of Imus taking up cable news real estate, whether it was on MSNBC for over a decade or now on FBN. It undermined MSNBC’s brand and now it’s undermining FBN’s. Whatever juice FBN gets out of Imus it sews seeds of confusion for business news junkies in the mornings, particularly since FBN has continued to beef up its on air talent with hires like Stossel and Gasparino. So it’s refreshing to see FBN act like a business network in the pre-market hours, if only for one day.