Branding Run Amok: #1,006
CNBC has announced that it’s doing a movie night. I don’t care if the movies are business related. Though it’s cheaper to do than trying to come up with fresh business news content for primetime, it’s a really stupid idea and undermines CNBC’s brand. And don’t buy that “throughout the summer” caveat. We’ve been down this road with NBC Universal networks before. They always announce permanent changes as temporary, that way if the plans fail they can say it was just temporary anyway. MSNBC’s history in particular is littered with programming changes that were supposedly temporary.