Branding Run Amok: #1,006
CNBC has announced that it’s doing a movie night. I don’t care if the movies are business related. Though it’s cheaper to do than trying to come up with fresh business news content for primetime, it’s a really stupid idea and undermines CNBC’s brand. And don’t buy that “throughout the summer” caveat. We’ve been down this road with NBC Universal networks before. They always announce permanent changes as temporary, that way if the plans fail they can say it was just temporary anyway. MSNBC’s history in particular is littered with programming changes that were supposedly temporary.
May 19, 2010 at 3:39 pm
I love it! I told everyone on here 5 months ago this was going to happen. Of course, I don’t think the FBN haters believed it =).
I applaud CNBC for doing it. Their highest rated shows now are constant reruns of Pot Nation, Wal-Mart, Coke and other shows. That and Celebrity Apprentice. Or course before the wonderful, lol, Deal Or No Deal show. So more power to them to go for showing movies. I mean how many more times can they show some of those same doc’s over and over and over again and still get ratings that put their other shows to shame?!
And best of all NewsCorp even makes money off this with them showing “Wall Street”. When I said this would happen before, I was wrong in saying, I didn’t think they would show it. Especially nice since Wall Street 2 has gotten such good ratings.
They need to add Barbarians At The Gate to their list of movies. Excellent movie about the RJR/Nabisco leveraged buy-out which stars Fred Thompson among others.
Of course you will know when CNBC sinks to the bowls of h*** when they start showing movies like:
The Secret of My Success
The Bosses Wife
Head Office (although it is hilarious)
OFFICE SPACE! LOL (don’t laugh I can see that coming
Used Cars (…. ‘trust me’ ) Thats politics & business =)
Then in the future they will need a business babe hosting movie night. With business tips thrown in.
Hats off to CNBC. For those about to make more money–we salute you!
May 19, 2010 at 4:37 pm
CNBC is following the lead of another NBCU property. The Weather Channel has been airing movies on Friday nights for about two months now. What next, movies about news and politics on MSNBC?
May 19, 2010 at 4:46 pm
What next, movies about news and politics on MSNBC?
Beats the hell out of what they’rte doing now. I’ll take ‘All the President’s Men’ over Lockup a Predator any day.
May 19, 2010 at 6:10 pm
If The Weather Channel were affiliated with The Discovery Channel it could air Storm Chasers reruns.
As for CNBC, it should go with The Tonight Show Starring Johnny Carson reruns. If you’re going to be amok, then really muck it up.
May 19, 2010 at 6:36 pm
What I really love is CNBC’s excuse for canceling Miller and other entertainment shows back in 2005:
http://money.cnn.com/2005/05/12/news/newsmakers/cnbc_miller/
CNBC President Mark Hoffman said the changes are meant to give the West Coast more opportunities to see the network’s signature shows during business hours.
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Of course now, CNBC could care less about their West Coast viewers, pretty much Mountain viewers as well.
May 19, 2010 at 6:42 pm
^ CNBC cares about and caters to its Midwestern and Southern viewers? I don’t think so.
May 19, 2010 at 7:29 pm
at least the movies are related to business…..lets see how the heck is imus business related?
May 19, 2010 at 11:45 pm
– how the heck is imus business related? –
Does he sell gold?
May 20, 2010 at 12:06 am
Does he sell gold?
Bless you, child.