A Picture is Worth a Thousand Words…Chris Jansing returns to MSNBC
But what do these words really mean?
Update: The words don’t lie. After a two year absence, Chris Jansing is back fulltime with MSNBC.
This is rare major win for news junkies who are being inundated by the unwelcome prevalence of opinion journalism across cable news. The “voice of God” anchors are few and far between and getting fewer by the day. But their ranks just increased by one.
When she was assigned to LA, I called it a net loss for MSNBC. The fact that NBC has chosen to bring her back to MSNBC, something that rarely happens on the network level – anchor dispatched to bureau returns to anchoring – underscores this point. But I’m not going to beat up the network again for what happened two years ago. Instead I’m going to praise the network for doing the right thing, the smart thing, and bringing back someone who has more than earned her stripes over the past 12 years. Paraphrasing Mr. Spock from Star Trek 2 will probably seem corny to some but it’s apropos; “Anchoring a newscast is her first best destiny. Anything else is a waste of material.”
This is the best move MSNBC has made since moving Ratigan to 4pm ET and it is a sure sign that the network is still taking dayside seriously and is committed to improving it.
It is also another sign that David Shuster is done at MSNBC.