Wow, if this doesn’t send a message, I don’t know what will. Keith Olbermann has been suspended by MSNBC indefinitely for the Democratic contributions scandal.
The New York Times’ Brian Stelter and Bill Carter’s writing seems to suggest that Olbermann’s MSNBC days are probably not done…
No one at NBC News, MSNBC’s parent, would speculate about what this might mean for Mr. Olbermann’s future, though two NBC executives privately suggested this was not a step toward firing him.
One executive said the network decided it was imperative to take this kind of strong action as a way of underscoring that MSNBC, while featuring prime-time shows that overly support Democratic policy, remains a channel that adheres to fundamental journalistic values.
Like on, um, election night? Can’t reconcile what happened on election night with that last sentence.
If this doesn’t finally force MSNBC to permanently ban its ideological talking heads from fronting political news scenarios whether it’s an election, a primary, inauguration, funeral, address to the nation…whatever you can think of…if it doesn’t finally put back that firewall it always talked about but rarely enforced then Olbermann’s suspension has no real meaning. Olbermann has now permanently made himself radioactive from anchoring any straight political news story ever again. And if MSNBC goes forward with Maddow, Schultz, or O’Donnell but leaves out Olbermann…or worse brings Olbermann back to the political anchor chair again, then it hasn’t learned anything.
Update: TVNewser’s Chris Ariens writes that insiders are saying Olbermann won’t be back. If that is the case I think it will be more because Olbermann doesn’t want to come back after being suspended than because MSNBC wouldn’t take him back. I think Phil Griffin would have a spine of steel if he ended Olbermann’s MSNBC career. It’s not impossible. I didn’t think Griffin would dump Shuster over what he dumped him over.
But It’s going to kill MSNBC to lose that 8pm lead in. I think we won’t be guessing on Olbermann’s status like we were with Shuster’s. They’ll have to move fast to preserve 8pm momentum. A bunch of fill ins will not do that job. If Olbermann is indeed done, I would expect to see Maddow slide forward an hour very quickly. I would also look to see whether Ed Schultz maybe moves to 9pm and/or Cenk Uygur gets hired full time.
MSNBC can ill afford to leave its lineup in disarray long term and than means one of two things: 1) bringing Olbermann back soon or 2) re-arranging the primetime lineup to avoid too much disruption.