Ellana Lee Interview…
IndianTelevision.com’s Executive Dossier has an interview with CNNI’s Asia-Pacific Managing Editor Ellana Lee…(via J$)
How is CNN’s coverage different than other international players like BBC? What is your DNA?
Production and ownership of our content is our cornerstone and it has allowed us to expand the depth and breadth of coverage. It is very important for us that CNN provide original news to its audiences and not aggregate third party material which people can get from elsewhere. In 2009, we embarked on the biggest newsgathering expansion in our history, a multi-million dollar investment in staff and resources to bolster our world-class, award-winning journalism as well as give us the power to move swiftly into developing new business models.
CNN also continues to evolve to meet the needs of our international audience through platforms including online, broadband, mobile and interactive television. Our strategy is to make use of most of the growing digital technologies and platforms to enhance our reach and be in continuous touch with our audience. That’s why we offer multiple touch points for the consumer to access CNN content anytime, anywhere.
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