February Digital Numbers: CNBC…
CNBC Digital is noting its February numbers…
CNBC DIGITAL SETS NEW RECORDS IN FEBRUARY
CNBC.com attracts more unique visitors in February than any other month on record;
CNBC’s Real-Time iPhone App scores record page views
ENGLEWOOD CLIFFS, N.J. – March 14, 2011 – CNBC.com, the online destination for global business news and expert analysis, had its best month ever in terms of uniques and its second best month ever in page views. According to the latest data from comScore Media Metrix, the site was visited by 6.8 million unique users last month, a 61% increase compared to the same time period last year, and recorded 315 MM page views, a 36% increase year-over-year.
CNBC’s Real-Time iPhone App posted a record 47 MM page views, representing a 93% increase year-over-year and also saw unique visitors increase by 41% compared to the same period last year. CNBC Mobile Web also posted a 39% increase in page views compared to February 2010.
Additional February 2011 highlights include:
-CNBC.com is the #1 stand alone financial news site by total page views.*-CNBC.com is the #1 business news website in minutes per visitor, with users spending an average of 68 minutes on the site in February, the most in comScore’s Business/Finance – News/Research category.
-CNBC.com is the #1 business news website in pages per visitor, with an average of 46 pages per visitor consumed, more than any other site in the category (comScore Media Metrix’s Business/Finance – News/Research category among sites with > 1MM visitors).
-CNBC.com is one of the most engaging business news sites on the web. Last month, users spent an average of 11 minutes per visit.
-CNBC.com has the highest share of total time spent in the category among stand-alone sites. CNBC.com usage makes up 16% of all time spent on business/finance sites among all users of the category.
*Source: comScore Media Metrix, February 2011, Business/Finance – News/Research category. “Stand alone” excludes portal-affiliated websites.
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