Press Releases: 04/08/11

CNBC (1), CNN (1)

CNBC

CNBC.com sets new records for both unique visitors and page views; CNBC Mobile sets multiple records

ENGLEWOOD CLIFFS, N.J. – April 8, 2011 – March was a record-shattering month for CNBC Digital. CNBC.com, the online destination for global business news and expert analysis, had its best month ever in both uniques and page views. According to the latest data from comScore Media Metrix, the site was visited by 7.8 million unique users last month, an 83% increase compared to the same time period last year, and recorded 381 MM page views, a 64% increase year-over-year.

CNBC Mobile Web had its best month ever in terms of both monthly unique visitors and page views. The site attracted more than 2 million uniques and scored over 76 million page views, a 50% increase compared to the same time period as last year (Source: Omniture). CNBC iPhone App had its best month ever in terms of both monthly unique visitors and page views. Year-over-year, the App grew uniques by 45% and page views by 91% (Source: Omniture).

Additional March 2011 highlights include:

-CNBC.com is the #1 stand alone financial news site by total page views.*

-CNBC.com is the #1 business news website in minutes per visitor, with users spending an average of 72 minutes on the site in March, the most in comScore’s Business/Finance – News/Research category.

-CNBC.com has the highest share of total time spent in the category among stand alone sites. CNBC.com usage makes up 16% of all time spent on business/finance sites among all users of the category.

-CNBC.com is one of the most engaging business news sites on the web. Last month, users spent an average of 10 minutes per visit. Additionally, an average of 49 pages per visitor were consumed, more than any other site in the category (comScore Media Metrix’s Business/Finance – News/Research category among sites with > 1MM visitors).

*Source: comScore Media Metrix, March 2011, Business/Finance – News/Research category. “Stand alone” excludes portal-affiliated websites.

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CNN

CNN Radio Boosts Staff and Launches Additional Content for New Platforms

Major staff hires, new programming, and a greater focus on long-form story telling has kept CNN Radio at the forefront of the current international news cycle, serving its more than one-thousand terrestrial radio affiliates, and also launching new content for new platforms.

With a growing amount of CNN Radio content now available on-line and via wireless services as well as traditional radio affiliates Victor Kong, vice president of CNN News Services, a division of CNN Worldwide has put in place an aggressive growth strategy for the team.

“Our goal is to drive CNN’s audio services onto platforms and devices that have not been our traditional businesses,” said Kong. “That means surprising our audiences with a dynamic listening experience as well as creating a more personal and intimate product, content which touches the heart but also stimulates the brain with analysis and discussion.”

The CNN Radio team has been boosted by the arrival of new correspondents Libby Lewis who is based in DC and John Sepulvado as correspondent in Atlanta. They are joined by Chip Grabow, Susanna Capelouto, Lisa Campbell and Thomas Andres in our newsroom, and Emma Lacey-Bordeaux, Jonathan Binder, and Gavin Godfrey as Associate Producers.

Chip Grabow, who has over 20 years of radio experience mostly with NPR, will assume the role as Senior Editor in Atlanta overseeing the Associate Producers, Producers and Correspondents. Susanna Capelouto has been named Producer and will work with the correspondents to produce high quality audio stories and continue to support our affiliates with live shots and short-form reports from Atlanta, DC, New York and Los Angeles. Capelouto joins CNN Radio from Georgia Public Broadcasting, where she was the News Director for the last six years.

With the current news cycle firmly focused on international stories, CNN Radio has again deployed Steve Kastenbaum to Tokyo earlier this month and in addition John Sepulvedo will report from London on the upcoming Royal Wedding.

In addition, CNN Radio is also providing its affiliates with unmatched coverage from North Africa and the Middle East through the extensive reporting of other CNN correspondents on the ground.

While continuing its traditional programming for terrestrial radio, CNN Radio has also launched:

News Updates with top news from the USA and around the world
Original radio reports created by radio correspondents
Audio content leveraged from CNN TV including interviews that happen daily throughout CNN and HLN and shows such as In The Arena, Piers Morgan Tonight, Fareed Zakaria GPS and AC 360
Original podcasts series focused on Politics, Entertainment, Technology, and Food.

This content is currently available on www.cnn.com/podcasts, on iTunes and Zune. Additionally, the domestic hourly update is available via the CNN app for iPad.