Imus Ratings Slide?
Now that FBN is fully rated by Nielsen we’re getting a better look at what its individual programs are doing. The Huffington Post has an un-credited column on Imus numbers.
According to the Nielsen ratings, Imus averaged 65,000 viewers in the first quarter of 2011–down 45% from his 2010 figures. Imus is also down 48% thus far in April when compared to his April 2010 numbers. (The show averaged around 127,000 viewers when it launched in October 2009.)
I don’t know how Nielsen works vis a vis numbers that come out after being publicly rated vs. all the numbers that came before that. Who has access to numbers that come from a time when FBN wasn’t rated officially? The above quote cites 2010 numbers…which was when FBN’s numbers weren’t publicly available. But someone had access to them.
And then there’s this tease pertaining to Imus:
But his show, once the top-rated program on FBN, has now slid to the 10th slot.
How about posting the entire 1-10 along with their numbers? FBN has only recently joined the public Nielsen family so there’s little information out there. TV by The Numbers doesn’t have a daytime breakdown by hour for FBN’s numbers. We need a baseline. Post the top 10 shows and their numbers so we know what’s going on. Instead of telling us what’s going on with FBN, this Huffington Post article is reflective of an ugly habit in the media writer industry. We don’t get a full accounting. We’re only teased with select items pertaining to FBN.
For instance, the program that follows it, Varney & Co, is averaging 20,000 more viewers thus far in April.
Some of the network’s business-related shows, such as “Cavuto” and “Lou Dobbs Tonight,” have been gaining traction in the ratings. Overall, though, the network is still struggling. For instance, on Friday, when all the cable networks saw their ratings spike due to the government shutdown fight, FBN averaged 61,000 viewers for the day—as compared to rival CNBC, which averaged 207,000 viewers.