ICN Policy re: Coverage of Countdown on Current
ICN shall not be doing coverage of Current TV just because Keith Olbermann is now on it. Current TV is not a news channel…at least in as much as it has a format that shares little in common with CNN, FNC, MSNBC, and (though not nearly as much as it once was) HLN (not to mention CNBC, FBN, and Bloomberg).
Current has ambitions. Current wants to be a player. Good for them. But they don’t get a free pass to coverage on this blog just because Keith Olbermann is now the face of the channel. Current has to earn that coverage by proving itself as a news channel. It’s not there today. It won’t be there tomorrow. It won’t be there next month. It won’t be there by the end of the year. It may eventually get there one day but it will take significant time.
Obviously Current is gambling on the “build it and they will come” approach vis a vis Olbermann. Well it takes more than that for ICN to pay attention. Current can’t just be the channel with an hour of Olbermann, an hour of Vanguard, and 22 hours of “WTF?” and still expect me to follow it on the blog. Sorry. It takes more than that. Get where you need to get Current and then I’ll come around.
Obviously I will have to monitor Olbermann to some extent. He is a former MSNBC employee with the propensity to drop little nuggets of information that pertain to his former network. And that’s one area ICN does monitor regardless of the channel. But that shall be the extent of my coverage until Current fixes the other 22 hours of its schedule.
Of course Current need not worry about little old me. Plenty of media writers will be following tonight’s launch and subsequent episodes. One website in particular will probably be putting up lots of Olbermann articles in the future because they know Olbermann stories are great “water cooler” material and should generate lots of hit counts. That’s their prerogative. But it’s not ICN’s cup of tea and I just wanted to be clear on the outset where I draw the line regarding cable news coverage.