Jautz definitely made the rounds today. Here he is talking to TV Guide’s Stephen Battaglio…
“It underscores a commitment to quality journalism,” Ken Jautz, executive vice president CNN/U.S. tells TV Guide Magazine of the moves. “The shows not only provide reporting but have a view based on their reporting.”
Huh? Who outside of Cooper has carved a name for themselves doing that? King? I don’t think so. Definitely not Burnett since her show hasn’t even debuted yet.
Jautz says Cooper’s program has become much more than a straight newscast, with its “Keeping Them Honest” segments and deeper analysis on issues the anchor takes on (often breaking down false or outrageous statements made by politicians). “The show has much more of a point of view than it did before,” he adds. “It’s become much more energetic and edgy.” Jautz says he believes Cooper could be a real alternative to Fox News, MSNBC and now Keith Olbermann on Current TV, which have a more politically partisan bent.
Hate to beat a dead horse here but Paula Zahn was supposed to be a “real alternative”. Campbell Brown was supposed to be a “real alternative”. Cooper does bring with him an established brand and doesn’t have to create from scratch like those two did which will spare CNN the pain of viewer acclimation to what Cooper is doing (though not necessarily spare CNN from the pain of viewer acclimation to the 8pm time slot change).
CNN will update the repeats of Anderson Cooper 360 and Erin Burnett’s new program in the event of breaking news stories that extend into the night. “They will be freshened up whenever events warrant,” says Jautz.
But those updates likely won’t include the presence of Burnett, especially if the news breaks late (later than 10pm ET). I don’t see CNN keeping Burnett on ice for three hours just in case something might happen. CNN’s historical M.O. in such instances has been to toss to CNNI but that tends to happen for events of an international nature. But it’s not impossible for CNN to drag Cooper back in late. That has happened before once or twice in the past. But it would have to be a really big story.