Market Stress = Business Channel Gains
The LA Times’ Joe Flint writes about CNBC and FBN and how market turmoil is translating into ratings gains…
From Thursday through Tuesday, the daytime audience (9:30 a.m. to 4 p.m.) for Fox Business grew 256% to 128,000 viewers, from 36,000 viewers for the same period last year. From 4 p.m. to 8 p.m, Fox’s audience was up 162% to 131,000 viewers from 50,000 a year earlier.
CNBC saw its daytime audience grow 68% to 438,000 viewers from 260,000 over the same period. In late afternoon and early evening, the gain was almost 111% to 340,000 viewers from 161,000.
Despite the distribution advantage for CNBC, Lou Dobbs’ show on Fox Business has performed exceptionally well.
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August 10, 2011 at 3:33 pm
Darn, you mean we actually get to see this article posted. I mean (GASP) it contains comparisons to FBN’s ratings from last year. And while they had been a Nielsen client for several years, they weren’t publicly rated at the time.
So in the ICN world those ratings from Neilsen aren’t real