The New York Times’ Brian Stelter writes about Piers Morgan’s ratings…
Mr. Morgan had fewer total viewers in November than Mr. King had the previous November, as well, 620,000 versus 635,000. The decreases are modest, at best. “He’s basically tied” for the month, versus the same month last year, a CNN spokeswoman wrote in an e-mail message on Tuesday.
The spokeswoman noted that for the year overall, Mr. Morgan has averaged 28 percent more viewers ages 25 to 54 than Mr. King did last year, and 10 percent more total viewers.
But CNN’s other prime time program, “Anderson Cooper 360,” has posted stronger gains this year than Mr. Morgan’s interview program, which is called “Piers Morgan Tonight.”
The ratings are worth noting because Mr. King’s ratings were nearly universally recognized as unacceptably low for CNN last year, and because Mr. Morgan’s ratings are trending downward.