HLN’s Conrad Murray Gambit Pays Off (Unfortunately)…
HLN is noting its October numbers and how its Conrad Murray Trial Coverage paid off, thus proving once and for all that network programmer cynicism can never underestimate TV viewer stupidity. Hey Time Warner…if you keep allowing HLN to go wall to wall on court cases I have to ask why the hell did you gut Court TV for because HLN is becoming more and more like Court TV with each successive trial you let it carry.
HLN Dayside Ratings Surge with Triple Digit Gains During Dr. Conrad Murray Trial Coverage in October
HLN Posts Largest Gains of Any Cable News Network During Daytime Programming
In October, HLN increased by double and triple digits compared to a year ago in both total viewers and the 25-54 demo due to increased viewership for the network’s exclusive coverage of the trial of Dr. Conrad Murray.
12 noon up 35% among total viewers (257k vs. 191k) and up 3% among 25-54 (89k vs. 86k)
1p up 44% among total viewers (306k vs. 212k) and up 25% among 25-54 (100k vs. 80k)
2p up 55% among total viewers (330k vs. 213k) and up 6% among 25-54 (106k vs. 100k)
3p up +132% among total viewers (426k vs. 184k) and up +58% among 25-54 (123k vs. 78k)
4p up +189% among total viewers (512k vs. 177k) and up +99% among 25-54 (139k vs. 70k)
5p up +191% among total viewers (494k vs. 170k) and up +97% among 25-54 (138k vs. 70k)
6p up +132% among total viewers (496k vs. 214k) and up +83% among 25-54 (148k vs. 81k)
7p up +23% among total viewers (496k vs. 404k) and up +4% among 25-54 (144k vs. 139k)During the hours of 11a to 7p, HLN had the greatest gains of any cable news network in October versus year-ago (up 98% among total viewers and 42% among 25-54), far better than MSNBC (up 16% among total viewers and 1% among 25-54) and FNC (down 14% among total viewers and 20% among 25-54).
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November 1, 2011 at 3:26 pm
Look what’s on daytime network TV: the View, Oprah, countless other talk shows and game shows. “Soap” operas are now a thing of the past, thank God.
I guess they figure that most people with any discernment are working during the day, so they have to aim for the LCD.
November 1, 2011 at 4:04 pm
Three cable news nets are enough. HLN can go ahead and be some other thing.
November 1, 2011 at 4:52 pm
There’s only two cable news nets. The other one is a political programming channel with some good news reporting sprinkled-in.
November 2, 2011 at 12:00 am
News is overrated. There just isn’t enough crap on TV.
November 2, 2011 at 7:05 am
Why must you continue to use rude language in your posts? Such language is distracting and it discourages me from visiting this site. I guess I must rely upon another site for objective news about TV news broadcasting instead of Inside Cable News and TV Newser.