Survey Says…

News on News Kevin Coy writes about Synote PAX Survey results which probably won’t sit well with CNNI, CNBC Asia, and Bloomberg Asia…

The BBC has the highest international news reach among loyal audiences (45.4%) and is the only news brand that’s growing within this highly engaged sector. The weekly and daily combined reach from the BBC is up 18 per cent from last survey, whilst the monthly and daily combined reach (31.9%) is up by 25 per cent.

The BBC also holds the dominant reach among target audiences for Wealth Management, outperforming leading business media in Asia. BBC’s digital platform, BBC.com, impressively ranks as the #1 media website by PAX not only among up-market elites, but also among key target sectors such as Purchase Decision Maker, High Net Worth Individual, PMEB, Frequent Traveller and Opinion Leader.

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2 Responses to “Survey Says…”

  1. missy5537 Says:

    The Herminator was all over Fox yesterday. While I don’t these allegations amount to anything, I’m glad they’re coming out now, and not a YEAR from now (as was the case with the Bush DUI in 2000).

    I still don’t think he’s strong enough to be the nominee, and I guess Romney’s flip-flops are getting to be way too
    much. Maybe Newt’s the guy?

    And BTW, they have probably all watched or at least heard of the BBC.

  2. Next time, stick that in Free for All…

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