Branding Run Amok: #1,013
NewsBusters’ Matt Hadro writes about Erin Burnett giving airtime to a muppet running for President…
When asked how he would pay for the payroll tax cut as President, the Muppet answered he would “Throw rich people in jail. Take their money, and then give it to everybody else. Number one. Boom. Done. Yeah.”
“And you’re a Republican,” an incredulous Burnett answered before Quasniki fired back “Well, I’m – you know what, I’m an American. Right now I’m only running as Republican because they’re a bunch of clowns, but you never know, I’m an American. I’m for the people.”
Why was this puppet running for the Republican nomination? “I was driving in my car a couple of weeks ago and I was listening to the debates. And I’m thinking to myself this is all a bunch of bulls***, and I’m tired of it, and I’m going to change it and make America good again. Or at least get us back in the playoffs,” Quasniki ranted to Burnett.
With all that’s going on in the world right now and with Burnett’s show being so new, why on earth was time devoted on OutFront to a muppet running for President? Burnett’s biggest perceived weakness amongst her critics is operating outside of her Business news comfort zone. She needs to hit home runs outside of the Business news world with compelling journalism to sway those critics and prove them wrong. Having a muppet on and having to play straight man in an interview that serves little journalistic value, though tons of PR value for Henson Alternatives, doesn’t help things any.
Save this crap for The Daily Show and get Burnett back on track…