Nielsen and Group M Partner on Developing Cross-Platform Metrics…

MediaPost’s David Goetzl writes about Nielsen and Group M joining forces to create new cross-platform TV/Intenet metrics…

GroupM and Nielsen say they will develop the long-sought-after holy grail of combining traditional TV and online metrics for individual media campaigns.

The new service, called Nielsen Cross-Platform Campaign Ratings, builds on leverage for Nielsen’s existing Online Campaign Ratings. It will provide reach and frequency of marketing campaigns that run on both TV and online — as well as showing overlapping reach and frequency of their marketing campaigns.

As news networks look to spread their reach beyond the TV divide with an increased emphasis on digital penetration, services such of the type such as this are going to be of increasing importance…

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One Response to “Nielsen and Group M Partner on Developing Cross-Platform Metrics…”

  1. […] not ICN readers who have had plenty of warning things were going in this direction (this, this, and this). The New York Times Brian Stelter writes about a major change coming to Nielsen’s […]

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