Nielsen Unveils New People Meters…
MediaPost’s Joe Mandese writes about the next generation in Nielsen People Meters…
In what is likely the most significant change in the methods Nielsen uses to measure TV — and potentially all forms of video content — the ratings company this week quietly began informing clients of a major initiative to develop a suite of new audience meters and digital tracking codes that could begin replacing its current meters as soon as 2014.
Dubbed “GTAM,” which stands for Global Television Audience Metering, the initiative includes the development of four new audience metering technologies designed to deal with all of the conceivable challenges involved in measuring the viewing behavior of contemporary consumer households.
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This entry was posted on May 11, 2012 at 8:13 am and is filed under Ratings Related . You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.
May 11, 2012 at 10:16 am
Ratings are meaningless without DVR viewings included. Also, those who FF through commercials need to be captured.
February 23, 2013 at 12:10 pm
[...] though not ICN readers who have had plenty of warning things were going in this direction (this, this, and this). The New York Times Brian Stelter writes about a major change coming to Nielsen’s [...]