CNBC’s Primetime Ad Pitch…

TVNewser’s Alex Weprin writes about CNBC’s new pitch to primetime advertisers…

CNBC has been pushing “CNBC Smart” heavily to media buyers in the last month or so, a buyer at one of the major agencies tells TVNewser. The pitch was that the programming block features shows and personalities that “Celebrate the American Dream.” Indeed, in an advertisement in Ad Age this week (see after the jump), “Celebrate the American Dream” is the tagline used to describe the block. The ad features an American flag motif made of words like “Inventors,” “Moguls,” Mavericks” and “Champions.” In the past few weeks the network ran a contest where it gave one media buyer a Smart Car, and held a party in midtown’s Aspen Social Club to drum up attention for CNBC Smart.

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