It’s been quite a while since I’ve written a story about an NBC News:VIPs survey. I had thought that maybe the plug had been pulled because it had been so long. Recently, however, I heard that the surveys had started up again. Not all of them are relevant for the purposes of this blog. But when they are relevant they can be very illuminating. It was an NBC News:VIPs survey that foreshadowed the debut of Wake Up with Al (Roker) on The Weather Channel. Another forshadowed MSNBC’s turn back to POV analysis programming which began in earnest in 2011.
With that backstory in mind, ICN got tipped off to a new survey concerning a show that most people wouldn’t think of being on NBC’s priority list; the syndicated Wall Street Journal Report with Maria Bartiromo which also airs weekends on CNBC as does The Chris Matthews Show (which inexplicably to me still hasn’t been moved to its rightful place on MSNBC)
Three screen grabs from this survey were forwarded to ICN and all of them tell a tale, though what exactly the tale entails is open to interpretation. So let’s get on with the interpreting!
(click to enlarge)
The first slide alone tells us that WSJR with Maria Bartiromo is being evaluated by the NBC brass. I don’t think I’ve ever seen a ratings report on the show, either for syndication or for its CNBC airings, so I have no idea if ratings are or are not a factor here. Some of the questions stand out more than others…especially the first one.
1) The Wall Street Journal Name is important in my decision to watch WSJR – It’s 2012…the year that the Wall Street Journal/CNBC deal is supposed to expire. Conventional wisdom has been that the WSJ’s owner News Corp. is going to put the WSJ brand and its staff on FBN. I hadn’t considered the possibility that this likely WSJ scrubbing by CNBC would extend to syndication but this question surely must be gauging viewer opinion on what would/might happen if CNBC is forced to drop the WSJ name from this show.
There is a similar question at the bottom regarding Maria Bartiromo but I would be very surprised if she either got yanked from the program or took herself off. The whole point of the show is basically to be a vehicle for Bartiromo. If she got taken off what’s the point of the show? So I don’t read much at all into the inclusion of this question.
The rest of the questions are about show format. I am unfamiliar with the format of this show so I don’t know if these questions refer to scenarios that already exist or scenarios that are being contemplated.
This is very interesting. The survey is trying to figure out what the viewers think of Wall Street as a concept. How this folds back into the show is anyone’s guess. If the survey comes back decidedly negative regarding Wall Street will the show start channeling Dylan Ratigan on MSNBC? Unknown.
These question are all about format. Everything seems to be on the table. How these questions are answered may well impact how the show is produced in the future.