Just Say No….to C7
MediaPost’s Steve McClellan writes about an alternate proposal to using C7 ratings…
Some of the networks took advantage of upfront week to push for a new ratings currency that would include seven days of DVR playback versus the three days of playback included in the current ratings system (C3).
But not so fast, says Bill Duggan, group executive vice president, the Association of National Advertisers. Rather than go there, advertisers want the TV industry to finally focus on what they call the “holy grail” — ratings detailing audiences of individual ads versus the average rating for all ads within specific shows that the current system offers.
This entry was posted on May 23, 2012 at 6:02 am and is filed under Ratings Related . You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.