Yahoo! Finance and CNBC announced a new content distribution deal…
CNBC AND YAHOO! FINANCE ANNOUNCE STRATEGIC CONTENT, PROGRAMMING AND DISTRIBUTION ALLIANCE
Yahoo! Finance, the most visited finance website for the last 53 straight months, to team with television’s leading financial news outlet to deliver enhanced content across multiple media platforms to a combined 40 million online users and CNBC’s nearly 100 million households in the United States
SUNNYVALE, CA & ENGLEWOOD CLIFFS, NJ, June 13, 2012 — Yahoo! (NASDAQ: YHOO), the premier digital media company, and CNBC, the world leader in business news, today announced a strategic alliance that will dramatically expand CNBC’s online reach and presence and provide a broadcast platform for Yahoo! Finance’s original content and contributors. Together, CNBC and Yahoo! Finance will bring an unmatched depth and breadth of content to a combined and unduplicated online audience of more than 40 million* people in the U.S. each month (which is twice as big as the next competitor) and share Yahoo! Finance’s content with the nearly 100 million households that CNBC reaches in the U.S. plus the countless unmeasured viewers watching out-of-home in the offices of chief executives, on trading floors, in five-star hotels, country clubs, fitness centers and fine restaurants.
Effective today, CNBC becomes the premier content source for Yahoo! Finance in the U.S., providing investors with even greater access to its signature in-depth reporting, marquee interviews and real-time financial news and analysis as part of the site’s broad and robust set of content. Later this year, the two companies will also co-create a new slate of co-branded, original videos which will appear on Yahoo! Finance and CNBC.com. Yahoo! Finance’s journalists will contribute to CNBC’s Business Day programming and CNBC clips, news and analysis will be prominently integrated into Yahoo! Finance and featured across the Yahoo! network.
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