Dominic Chu Profile…
Mediabistro’s Janelle Harris profiles Bloomberg TV’s Dominic Chu…
You spotted an ad for your current position in a news ticker and auditioned. Have you had to work harder for respect as a journalist because of the way you came in?
It was interesting, because it was taking what I would normally do with a career on Wall Street — the same information I’d be looking for as a trader, the same kind of research, the same kind of analysis I’d be doing if I was still working on Wall Street — and translating that to help viewers and listeners understand what was going on in the markets. I think that there are two sides to that as a journalist. You bring a different perspective to news you’re covering, one where you used to be a client of the news and now you’re delivering the news. On one hand, as you said, you feel a sense of having to prove yourself. There are obviously a number of great journalists, especially in business news, that I have grown up following. On the other, you’re trying to compete and help people better understand you as a journalist and, hopefully, that leads to respect as a contributing member of the media.
Bloomberg TV has struggled somewhat against its competitors like CNBC and Fox Business Network. Why do you think that is, and what do you think your network has to offer that the competition doesn’t?
I think we have a growing kind of entity. We have a wire service that really has a huge amount of resources backing it up, just reporters upon reporters all over the globe who really give financial decision makers the information they need. The Bloomberg terminal is a huge data source for so many financial professionals, people who are making buying decisions for stocks, bonds and currencies. What we’ve done on Bloomberg Television is take all of that data and disseminate that information to the public.
I think, because of that, we have an unparalleled amount of data and news gathering ability backing us right now, so I think a lot of people are actually starting to tune in because they realize we have vast resources, even in terms of television reach around the world. I get emails from friends who are in places like Thailand, or Taiwan, or India, or North Africa who say, “Hey, we see you on TV.” It just speaks to the global reach of Bloomberg Television. I think if we can kind of grow on that, use that as a cornerstone for our platform, we can make real market surveys.