Nielsen Changes Measurment System…
Variety’s Andrew Wallenstein writes about changes to Neilsen’s Measurement System…
The data behemoth will begin supplementing homes that use either diaries or meters with a technology dubbed “code readers” in 20 markets beginning in the fourth quarter of the year. The code readers are VHS cassette-sized boxes that listen for audio watermarks embedded in TV programming.
In addition, the sample size will double in 12 of those markets that use diaries, while the sample size for the other eight using either set meters or local people meters will quadruple.
Data derived from the revamped efforts won’t be available until 2013. The changes won’t take effect in Nielsen’s other 190 markets until two years after the first wave of changes are evaluated.
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This entry was posted on July 19, 2012 at 9:27 pm and is filed under Ratings Related . You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.
July 20, 2012 at 3:55 am
Spud is probably still asleep on the West Coast and not aware of the movie theater shooting in Aurora, CO, so I’ll comment on this thread:
CNN seems to have better video than does Fox, but boy, they’re got an annoying graphic! They’ve got cell phone video, but an extremely annoyng graphic that frames it! It’s a moving diagonal pattern that takes up 2/3 of the screen, and detracts from the video itself. What idiot came up with this?
Also, the female news anchor keeps telling us that the perp is a 24 year old WHITE male. I have NEVER heard the perp’s race mentioned to such an extent. If he was black, Hispanic or Muslim, we would never know.
Prayers for all.