What’s Hot/What’s Not: 08/05/12
The Olympics – Yes, it means that MSNBC is hijacked for two weeks but we know the drill by now so this gets baked in.
Wisconsin shooting spree – It was the big non-Olympics news story in a week of admittedly low non-Olympic news value. CNN and FNC were all over it. MSNBC was not. I’m going to give the network a pass. Morbid as it sounds, the threshold to break in on the Olympics for an extended period is unbelievably high.
MSNBC not doing any special broadcasts from the Olympics – Considering who from the network is over there (Tamron Hall, Chris Jansing, Willie Geist, Martin Bashir) and that Team America has been doing very well, it’s surprising that this will be the first Olympics in a long long time where MSNBC is not doing any special Olympic shows. After 6pm ET it’s back to the network’s progressive talking head block. The idea that MSNBC’s new brand can’t be disturbed for a couple of weeks in August, when people are on vacation and those who are watching are watching the Olympics in droves, seems pretty weak to me.