Piers Morgan to Move?

The New York Post’s Claire Atkinson writes about the possibility of Piers Morgan Tonight moving to later in the night…

CNN host Piers Morgan could join the late-night crowd.

The slumping cable news network is considering moving his hour-long interview show from the prized 9 p.m. slot back to 10 p.m. — or even later, The Post has learned.

While sources said no decisions have been made, incoming CNN chief Jeff Zucker and his new bosses at Time Warner are focused on boosting ratings in the primetime hours from 7 p.m. to 10 p.m.

One source said Zucker may look to carve out a role for Morgan when his three-year, $8 million contract expires next year. In 2010, the British journalist was hired to replace the retiring Larry King and help win back viewers from rivals.

“They will keep Piers. He’ll be the kind of person Zucker will want to keep. They are not interested in doing a total cleaning of house,” said one exec familiar with the discussions.

Update: Making note to pay closer attention in the future to difference between “Publish” and “Save Draft” buttons…

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12 Responses to “Piers Morgan to Move?”

  1. Understand that these reports are coming from “Page 6″ which has no credibility whatsoever. The Post owned by Murdoch is in the business of sliming NBC, CNN or any other competitors of FOX. Page 6 is their gossip page.

  2. Even given the source of the story; it still makes some sense to move Morgan to a later hour. I would go to 11PM where his competition would be repeats of Ed and Billo. Morgan has made no progress against either Maddow or Hannity and maybe even seen a ratings decline since he took over from King..

    The big question is what does CNN do to replace Morgan at 9PM. This is the move that will tell us whether or not Zucker is willing to take big chances at CNN or just rearange the deck chairs on a sinking ship.

  3. Spud, I was wonderin’ when you were going to post this. I mentioned this story under the CNN Changes? thread and got no action. And here I thought you didn’t care ;)

  4. Fritz, I agree, the later the better as far as I’m concerned. There are two big questions… what replaces Piers and what replaces AC360 repeat? As mentioned in the article, they can’t keep playing the AC360 repeat in primetime. I look for the answer to those questions in the next Zucker PR machine leak.

  5. One show that might work for CNN in the Piers Morgan timeslot is a general political/news type show in a Daily Rundown type format hosted by a respected non partisan journalism like Chuck Todd. I suggest either Jake Tapper or Major Garrett would be good hosts. it would offer a counterpoint for viewers looking for an alternative to the partisan offerings, at that hour, on FNC and MSNBC.

  6. Wow, this just in…

    http://www.huffingtonpost.com/2012/12/12/ann-curry-cnn-jeff-zucker_n_2283973.html?utm_hp_ref=media

    Personally, I like Ann Curry. She is good at breaking news. Ann Curry and Jake Tapper both sound good to me. Time to bring some grown-ups to CNN.

    I like Major Garrett but since he just got a new gig at CBS, he probably ain’t goin’ anywhere. Good for CBS.

  7. Gee, Zucker answered my questions fast. We can see he is filling up primetime.

    Ok, next question, Zucker, what are the winning powerball numbers for next week?

  8. CNN having AC360 rebroadcast at 10pm is as goofy as MSNBC rebroadcasting Hardball at 7pm. Both networks need live shows in those time slots.

  9. ^ okay, i’m not a fan of them replaying Hardball but the CNN move is much dumber for two reasons…

    First, the times Hardball plays is NOT primetime. Furthermore, the Hardball at 7pm is a slightly different audience because more people are home from work. It also kicks the crap out of CNN in the ratings at that timeslot even though they are running a live newscast. Just sayin’

    Second, Seriously, its the freakin’ primetime of primetime slots. CNN was just covering up the Spitzer trainwreck with their biggest star who was too busy with his daytime show to do two whole hours of live news. The biggest audience time block and you run a repeat. Of the NEWS!!! AND you call yourself the worldwide leader in news. It was just desperate.

    Otherwise, I agree with your point icemannyr, no reason for a news channel to be running any repeats between noon and 11pm.

  10. There are a few reasons a network might rebroadcast a show in a later hour.

    One is that it’s in the hosts contract; made at a time when the host had the leverage to demand a second airing of their show.

    A second is that it’s cheaper to rebroadcast a show rather than hire a new host and staff and pay for promoting a new show.

    A third is that they want to take advantage of time differences to pick up extra west coast.viewers with a big name host rather than do a new show with a less popular anchor..

  11. I agree Anderson doing a live daytime talk show and a live news talk show is silly.

  12. Page Six has been more right than wrong where CNN is concerned and has been for the past couple of years.

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