Archive for December 17, 2012

Editorial Control…

Posted in FNC on December 17, 2012 by icn2

New York Magazine’s Gabriel Sherman continues to be a thorn in FNC’s side. This time Sherman writes about an editorial edict that went down last Saturday…

According to sources, David Clark, the executive producer in charge of Fox’s weekend coverage, gave producers instructions not to talk about gun-control policy on air. “This network is not going there,” Clark wrote one producer on Saturday night, according to a source with knowledge of the exchange. The directive created a rift inside the network. According to a source, one political panelist e-mailed Clark that Bloomberg was booked on Meet the Press to talk about gun control. Clark responded, “We haven’t buried the children yet, we’re not discussing it.” During the weekend, one frustrated producer went around Clark to lobby Michael Clemente, Fox’s executive vice-president for news editorial, but Clemente upheld the mandate. “We were expressly forbidden from discussing gun control,” the source said. Clark’s edict wasn’t universal: On Fox News Sunday, host Chris Wallace talked with Democratic Senators Joe Lieberman and Dick Durbin about gun control, and later in the program, panelists Bill Kristol and Fortune editor Nina Easton weighed in on the issue.

This didn’t go un-noticed by Johnny Dollar who offered up three examples of FNC talking about Gun Control.

One example was concerning Bill O’Reilly talking about it tonight, which of course falls outside of the timeline window Sherman wrote about.

A second example was about Bob Beckel discussing it. No date was given to the discussing of it and Beckel is on The Five so I will assume it occurred today…which is also outside the timeline window Sherman wrote about.

The third example Dollar gave was a clip of Fox News Sunday, which Sherman himeslf wrote about in his article.

So Dollar’s defense wasn’t very iron clad. The one example of discussing Gun Control which occurred on the weekend that’s presented by either Sherman or Dollar was the Fox News Sunday example. It’s not clear to me whether Fox News Sunday falls under Clark’s oversight since it’s produced for Fox broadcast and not FNC. But even if it did fall under Clark’s oversight, it doesn’t invalidate the theory that Clark’s edict occurred and instead was ignored by Fox News Sunday.

Nielsen and Twitter Team Up…But For What Exactly?

Posted in Ratings Related on December 17, 2012 by icn2

Nielsen and Twitter announced a new deal today…

Nielsen and Twitter Establish Social TV Rating

Exclusive Agreement Creates “Nielsen Twitter TV Rating,” the Definitive Reach Metric for Social TV Audience Measurement and Analytics

NEW YORK and SAN FRANCISCO, December 17, 2012 – Nielsen, a leading global provider of information and insights into what consumers watch and buy, and Twitter today announced an exclusive multi-year agreement to create the “Nielsen Twitter TV Rating” for the US market. Under this agreement, Nielsen and Twitter will deliver a syndicated-standard metric around the reach of the TV conversation on Twitter, slated for commercial availability at the start of the fall 2013 TV season.

“The Nielsen Twitter TV Rating is a significant step forward for the industry, particularly as programmers develop increasingly captivating live TV and new second-screen experiences, and advertisers create integrated ad campaigns that combine paid and earned media,” said Steve Hasker, President, Global Media Products and Advertiser Solutions at Nielsen. “As a media measurement leader we recognize that Twitter is the preeminent source of real-time television engagement data.”

“Our users love the shared experience of watching television while engaging with other viewers and show talent. Twitter has become the world’s digital water cooler, where conversations about TV happen in real time. Nielsen is who the networks rely on to give better content to viewers and clearer results to marketers,” said Chloe Sladden, Twitter’s vice president of media. “This effort reflects Nielsen’s foresight into the evolving nature of the TV viewing experience, and we’re looking forward to collaborating with Twitter ecosystem partners on this metric to help broadcasters and advertisers create truly social TV experiences.”

TV viewers discuss TV on Twitter, creating a new dynamic between audiences and programming. The service’s more than 140 million active users send one billion Tweets every two and a half days, the vast majority of which is public and conversational, making Twitter data a necessity in producing standardized metrics representing online and mobile conversations about television.

The Nielsen Twitter TV Rating will serve to complement Nielsen’s existing TV ratings, giving TV networks and advertisers the real-time metrics required to understand TV audience social activity. These ratings will build on top of NM Incite’s SocialGuide audience engagement analytics platform. NM Incite is a joint venture between Nielsen and McKinsey & Co., and the hub of Nielsen’s social media analytics efforts.

“The proliferation of smartphones and tablets has generated a substantial ‘connected’ TV audience that is simultaneously watching television and accessing the Internet through these devices. This, in turn, will continue to create the opportunity for content providers like CBS to offer engaging interactive features for our viewers. As this form of viewer engagement evolves into a mainstream activity, it presents ways for CBS to enhance the viewing experience for our viewers and our advertisers. We are already engaged with Nielsen and Twitter in a program of research and experimentation in this exciting new area,” said David F. Poltrack, Chief Research Officer, CBS Corporation. “We are pleased to see Nielsen and Twitter join together to provide a comprehensive measurement system that will allow us to employ these social networking tools to their full advantage.”

“Twitter is a powerful messenger and a lot of fun for fans of our shows, providing them with the opportunity to engage, connect and voice their opinions directly to each other and us,” said Peter Rice, Chairman and CEO, Fox Networks Group. “Combining the instant feedback of Twitter with Nielsen ratings will benefit us, program producers, and our advertising partners.”

ABOUT THE NIELSEN TWITTER TV RATING The Nielsen Twitter TV Rating will enhance the social TV analytics and metrics available today from SocialGuide by adding the first-ever measurement of the total audience for social TV activity – both those participating in the conversation and those who were exposed to the activity –providing the precise size of the audience and effect of social TV to TV programming.

SocialGuide, recently acquired by Nielsen and NM Incite, currently captures Twitter TV activity for all U.S. programming across 234 TV channels in English and Spanish, and more than 36,000 programs. Through a sophisticated classification process, SocialGuide matches Tweets to TV programs to offer key social TV metrics including the number of unique Tweets associated with a given program and rankings for the most social TV programs.

There’s an awful lot of hype here but I’m not seeing a lot of substance. The SocialGuide metric cited above seems to be well suited for the noisier end of the signal to noise ratio. What’s the context? Just that a show got mentioned? We don’t know. More importantly we’ll never know because the mechanics of this will remain shrouded in a veil of Nielsen secrecy. That right there is the biggest reason not to buy into it. I suspect this service will have a hard time finding willing buyers in the advertiser space. They are already leery enough of Nielsen’s TV ratings service and whether their commercials are being watched. Twitter is an even dicier thing to quantify meaningfully. Many have tried. Speaking of trial and error…anyone notice that Mediaite’s much hyped at launch Power Grid is no longer prominently featured on its main page?

CNBC’s Wall Street Journal Report Changes Name…

Posted in CNBC, FBN, FNC on December 17, 2012 by icn2

In a move that should surprise no one,  CNBC tersely announced that the syndicated Wall Street Journal Report with Maria Bartiromo is getting a new name..

Starting January 1st, “The Wall Street Journal Report” will be renamed “On the Money with Maria Bartiromo”.

What wasn’t mentioned is the reason why. But it’s obvious. On December 31st, CNBC’s agreement with Dow Jones expires. Starting January 1st, don’t expect to see the Wall Street Journal brand anywhere on cable other than News Corp. properties…

Free for All: 12/17/12

Posted in Free For All on December 17, 2012 by icn2

What’s on your mind?

Craig Kilborn to CNN?

Posted in CNN on December 17, 2012 by icn2

The New York Daily News’ Don Kaplan writes that Craig Kilborn shot a pilot for CNN…

Word on the street is that former “Daily Show” host Craig Kilborn has filmed a pilot last week for a potential news-satire show that would air on CNN. Kilborn hosted “The Daily Show” from its launch in 1996 until he was replaced by Jon Stewart in 1999. The pilot comes just weeks before former NBC chief Jeff Zucker is set to take over the ailing news channel

Follow

Get every new post delivered to your Inbox.

Join 227 other followers