CNN is noting its Q4 ratings…
CNN RATINGS HIGHLIGHTS:
Fourth Quarter 2012
· CNN HAD ITS BEST QUARTERLY PRIME TIME DELIVERY SINCE Q1 ‘09 (Obama Inauguration)
· In both M-F and M-Su Prime, CNN registered it best total viewer delivery since Q3-09 and its best in the demo since Q1-09;
· CNN HAD ITS BEST QUARTERLY TOTAL DAY DELIVERY SINCE Q1 ’11 (Japanese Tsunami);
· In total day, Q4-12 is the network’s best since Q1-11 among both total viewers and in demo 25-54.
· CNN had significant growth compared to year ago (4Q 2011); up double digits in total day and in primetime versus last year;
· Erin Burnett Outfront registered its best quarterly deliveries since launch (Q4-11) among both total viewers and key demo 25-54;
· AC 360 at 8 pm is the highest rated show on the network in the key demo 25-54 (229k); AC 360 at 8p posted its best delivery in both demos since taking over the 8p hour (Q3-11), giving the network its best performance in the hour since Q3-09 among total viewers and Q1-09 among 25-54;
· Piers Morgan Tonight at 9 pm is the highest rated show on the network among total viewers (717k); Piers Morgan Tonight experienced its best total viewer delivery since its launch quarter of Q1-11 and its best in the demo since Q3-11.
Total Day: Up +30% in total viewers (525k vs. 404k) and +50% in the key demo 25-54 (184k vs. 123k)
Read more »