Well We Paid For It…So Let’s Use It…
Newscast Studio writes about CNN’s continued use of VR environments and gives it a thumbs up with caveats. Having not seen it lately, I can’t judge. I will say that CNN at least has continued to use technology it bought and paid for. The same can’t be said for NBC/MSNBC which had cutting edge VR put in four years ago in a separate area for the 08 Election and rarely used it after. NBC/MSNBC was the first to really roll this out and they’ve sat on their hands and watched as other networks passed them by.
The technology allows for some cool reporting techniques, but oddly CNN continues to feel the need to use snappy camera moves for it, almost like you’re watching a spy movie. Foreman will be talking about a chart, then a camera will gitterly shake and pan to the floor.
While we applaud the use of this expensive technology for times other than the election, it still needs a bit more refinement from the major networks… or they should just search on YouTube and see how European stations are skillfully using it.