Not Gone But Forgotten?
Value Walk’s Paul Shea got a hold of an internal memo from NBCU President Steve Burke which highlights USA, Bravo, E!, Style, Syfy, Golf, mun2, MSNBC, and Telemundo. Shea seems to think that because CNBC was omitted that this must mean something…
CNBC has for years been regarded as one of the centerpieces of the NBCUniversal empire. That may be changing, recent reports, including one from the New York Daily News, have suggested that ratings for some of the cable channels top shows, including Squawk Box and Closing Bell, plummeted in 2012.
It clearly has not been a good year for CNBC, but for the company to be left out of a memo reflecting on 2012 things must have been simply awful. Ratings between December 2011 and December 2012 fell by 14%. In the highly sought after 25-54 demographic viewership fell by 15%. 2012 was the worst year for the company since 2005.
Is Shea on to something? I ran through NBCU’s cable properties. The following networks were also not mentioned…
NBC Sports Network (though sports was mentioned prominently in Burke’s memo)
The Weather Channel (!!!)
Chiller, cloo, and G4 are niche channels which have never gained a large following. Universal HD is hard to find. I never heard of Sprout. But Oxygen and the Weather Channel are another matter (especially TWC which NBCU paid a premium to get a controlling interest in). So I don’t know. Should Burke have mentioned CNBC and its sister networks? Probably. Is it significant that he didn’t? Maybe. Maybe not.