CNBC vs. FBN and Bloomberg?
CNBC is far and away the television ratings leader in the financial cable news business. Now, evidence arrives that its executives, producers and reporters are going to great lengths to maintain its status.
The channel has adopted a policy that prohibits guests from appearing on rival channels amid breaking news if they want to be seen by CNBC’s larger audience.
The tension over the policy with one of its peers offers a window into the intensity of the cable battles over what’s called booking — landing interviews with key financial players, commentators, insiders and analysts.
“Every network should be trying to hustle to get content that’s distinctive to their channel,” said Andrew Morse, president of Bloomberg Television’s U.S. operations. “That’s our job. We’re in the news business.”
But Morse said Bloomberg doesn’t try to dictate who can appear elsewhere.