CNN’s Massive Digital Redesign…
Mashable’s Lauren Idvik writes about CNN’s ambitious digital makeover…
“The future of CNN is as much about digital as about television, if not more.”
With those words, CNN President Jeff Zucker kicked off a press event in Manhattan on Wednesday, where the network unveiled its impending digital makeover. It’s a multi-platform effort CNN is planning to spend $15 million on this year.
On the consumer-facing side, CNN will get a new website — a darker, more streamlined version of its current site, which was released in 2009. Gone is the long left-hand column with dozens of linked headlines; the site gives play to a single big story above the fold, both on the homepage and on its section pages, like The Huffington Post’s front page.
The bigger the story, the bigger the image or video that accompanies it: Expect really big stories to bleed to the edges of the screen, accompanied by a single headline. The colors of the site will change, too, from darker hues for less urgent stories, to bold reds for something like the Boston Marathon bombing.
Beneath the fold is a “News” heading, followed by beige Pinterest-like boxes of content. Some of these boxes feature lists of stories; others, a single story with a headline, thumbnail and lede. Video clips often take the place of thumbnails, which can be watched without leaving the page.
CNN.com brought in 42 million unique visitors last month in the United States, the network says.