Archive for the Bloomberg Category

Dafydd Rees to Bloomberg…

Posted in Bloomberg on November 4, 2014 by icn2

The Guardian’s John Plunkett writes that Dafydd Rees has been tapped to head up Bloomberg’s European, African, and Middle East TV…

Bloomberg Media has hired the head of Sky News’ business unit to take charge of its TV coverage across Europe, the Middle East and Africa.

Dafydd Rees is the latest in a string of high-profile hirings at Bloomberg, including Ben Clissitt from the Telegraph Media Group as director of digital content, and Adam Freeman – Guardian News & Media’s former commercial director – as its first managing director for the EMEA region.

Rees, a former senior journalist at the BBC, will be responsible for overseeing the channel’s news coverage, programming, development and operations.

He previously executive-produced Sky News show Jeff Randall Live and worked on its breakfast show, Sunrise. At the BBC he worked on BBC Radio 5 Live breakfast among other roles.

Bloomberg’s Digital Media…

Posted in Bloomberg on October 22, 2014 by icn2

Digiday’s Eric Blattberg writes about Bloomberg’s digital video business…

Bloomberg Media’s digital video investments are beginning to pay off.

Half a year has elapsed since Bloomberg Media CEO Justin Smith called digital video “a golden asset,” promising “large bets” on video content and distribution as part of “a new direction” for Bloomberg’s media business. Since then, video has increasingly taken center stage on Bloomberg’s digital properties — and viewership has spiked.

Paul Marcum, a former GE marketing executive Smith hired in December, is responsible for much of that growth. After a brief stint as Bloomberg’s head of digital innovation, Marcum has served as the business publisher’s head of digital video, overseeing its video content, distribution channels and partnerships. The new role couldn’t have come at a better time, he said.

“What we are seeing now is a new ubiquity of video, especially on desktop,” Marcum told Digiday. “Users are increasingly accepting video as an integral part of their experience.”

Bloomberg Names Two To Politics Vertical…

Posted in Bloomberg on August 1, 2014 by icn2

TVNewser’s Merril Knox writes about changes in Bloomberg’s newly create Politics Vertical…

Bloomberg has announced two key appointments for its newly-created politics vertical: Tom Johnson has been named executive editor and Pat King has been appointed senior producer.

Johnson joins Bloomberg after 20 years at ABC News, where he was most recently senior broadcast producer of “World News with Diane Sawyer.” In a note to staff this morning, Bloomberg senior executive editor Josh Tyrangiel praised Johnson’s “spectacular mix of talent and temperament—his colleagues at ABC note that he’s usually the smartest guy in the room, and rarely feels the need to remind anyone of it.”

King comes to Bloomberg after nine years at “The Daily Show with Jon Stewart,” where he was most recently a segment producer. Tyrangiel — who noted “he’s not here to make the show funny” — called King “a passionate observer of national politics with a tremendous instinct for research.”

In addition to overseeing the politics vertical, Johnson and King will serve as executive producer and senior producer, respectively, for the daily politics show with Mark Halperin and John Heilemann slated to launch in October.

Press Releases: 05/04/14

Posted in Bloomberg on May 4, 2014 by icn2

Bloomberg (1)

Bloomberg Announces First New Digital-Led, Multi-Platform Brand: Bloomberg Politics

The First in Series of New Brands, Bloomberg Politics will be led by Mark Halperin and John Heilemann

New York — Bloomberg Media Group CEO Justin B. Smith and Bloomberg News Editor-In-Chief Matthew Winkler today announced Bloomberg Politics – the first in series of new digital-led, multi-platform brands that will live across all Bloomberg platforms. In March, Bloomberg announced a new, broad strategy for consumer media properties, including the development of new digital assets and a multi-platform approach. Bloomberg Politics, the first of the brands being launched under this new direction, will be created, launched, and overseen by Mark Halperin and John Heilemann, who will also lead political coverage across all Bloomberg platforms – Web, mobile, television, digital video, print magazines, radio, live events and more.

The series of new Bloomberg brands, including Bloomberg Politics, will deliver Bloomberg coverage in targeted content environments, providing greater depth, context and community for each topic area​. Bloomberg Politics will serve as a model to be replicated by the subsequent new brands, most of which will be squarely focused on the global business market. Each of the new brands will be developed through a deep partnership between Bloomberg Media and Bloomberg News, fully leveraging the skills, strengths, and resources of all Bloomberg News bureaus.
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Deirdre Bolton to FBN?

Posted in Bloomberg, FBN on February 1, 2014 by icn2

Business Insider’s Julia La Roche writes that Bloomberg’s Deirdre Bolton is headed to FBN…(via J$)

Today was Bloomberg TV anchor Deirdre Bolton’s last day at Bloomberg, Business Insider has learned.

She’s headed to Fox Business Network, according a source who will remain anonymous.

Milestone for Bloomberg?

Posted in Bloomberg on January 17, 2014 by icn2

Bloomberg is noting that it beat Yahoo Finance for the first time in total video streams served in 2013…

After surpassing Dow Jones, CNBC, CNN Money, Fox Business and Reuters in U.S. video streams over the past year, Bloomberg for the first time beat Yahoo! Finance, one of the leaders in video streams in 2013.

According to comScore Video Metrix, Bloomberg had 34.7M streams in December, a fourfold increase year-over-year and a 31% increase month-over-month. Bloomberg.com unique visitors increased nearly 25% year-over-year in December, with 40% of the site’s audience watching video.

Bloomberg Media Group started a large video push in early 2012 to become a “digital-first” newsroom, leveraging our linear television operations and our team of technologists to create a digital video desk which produces over 200 videos a day. Bloomberg will continue to innovate in this area as the demand for video among consumers advertisers and publishers increases.

Surveying the Business News Channel Ratings Landscape…

Posted in Bloomberg, CNBC, FBN on December 3, 2013 by icn2

The Wall Street Journal’s Keach Hagey and William Launder take a look at how the business channels have been faring lately…

The U.S. stock market is soaring, but ratings have sunk for the TV networks dedicated to covering it.

In the third quarter, CNBC, the dominant business-news channel, hit a 20-year low in its target demographic of adults 25 to 54 years old, according to Nielsen Holdings. Since 2008, average total daytime viewership has fallen more than 50%—to 169,000 from 348,000 —at CNBC, which commands three-quarters of the audience among business-news networks, according to Nielsen.

Six-year-old Fox Business Network remains on a long-term growth trajectory, but its average total daytime audience has declined from last year—to 58,000 from 71,000—and has fallen short of some media buyers’ expectations.

Bloomberg LP, meanwhile, is rethinking the business model of its TV channel, having failed to turn a profit or draw more than 10% of the audience for TV business news despite being on the air for nearly two decades, according to people familiar with the matter. Nielsen doesn’t release Bloomberg TV’s ratings.

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