Archive for the CNBC Category

Kelly Evans Gets Promoted to Squawk on the Street…

Posted in CNBC on May 17, 2013 by icn2

Talking Biz News’ Chris Roush writes about CNBC moving anchor Kelly Evans to Squawk on the Street…

Nik Deogun, editor in chief and senior vice president at CNBC, sent out the following staff announcement on Friday morning:

Read the memo announcing the news over on Talking Biz News…

NBC News Digital Sales Hires…

Posted in CNBC, MSNBC on May 8, 2013 by icn2

NBC News Digital announced sales staffing hires this morning…

NBC NEWS DIGITAL GROUP STAFFS UP WITH SALES VETERANS FROM GANNET, BBC AND THE STREET

Leadership team expands as news group takes over sales responsibility from MSN this summer

NEW YORK, NY—May 8, 2013— NBC News Digital Group announced today that it is staffing up its sales leadership team with veterans from Gannet, BBC and The Street. This announcement comes as NBC News Digital Group begins to take over sales responsibility from MSN following the acquisition of the Msnbc Digital Network from Microsoft in July 2012. Peter Naylor is the Executive Vice President in charge of sales for the NBC News Digital Group, a portfolio with an estimated reach of 73 million unique visitors per month including properties such as NBCNews.com, MSNBC.com (launching later this year), TODAY.com, iVillage.com, and BreakingNews.com.

Eric Johnson has been named Vice President, Sales Marketing, reporting to Naylor. Joy Robins has been named Senior Director, Advertising Sales, and Joe Damiano has been named Senior Director, Advertising Sales, both reporting to Brian Matthews, Senior Vice President, Digital Advertising Sales for NBC News Digital Group.
Read more »

CNBC Web Video Changes…

Posted in CNBC on April 22, 2013 by icn2

AdWeek’s Mike Shields writes about changes coming to CNBC’s web video…

This week marks the debut of the CNBC Digital Workshop, an in-house production studio designed to crank out Web originals for CNBC.com and partners like Yahoo. Among the projects in development are Chew & Brew, a weekly cooking show hosted by CNBC reporter Jane Wells that’s focused on guy-skewing concoctions like bacon tacos and beer milkshakes, and The Puppets Can Hear You, featuring puppets reciting tweets from the popular Wall Street Twitter feed @GSElevator, which mocks the sometimes out-of-touch traders at Goldman Sachs.

CNBC is clearly going lighter and broader with some of its digital fare, as it attempts to move past simply repurposed TV clips. Meanwhile, it is also ramping up a daily postmarket round-up show, 3 to Watch, hosted by CNBC reporter Josh Lipton, and this Friday marks the debut of Hacking America, an investigative series examining weighty topics like the fight against global cyberterrorism.

“We’re building on the success we already have,” said Kevin Krim, svp, gm of CNBC Digital. “We have a fantastic TV brand and a very strong digital team, which has been doing a better and better job of fundamental blocking and tackling. But now we’re interested in going after a broader base, offering viewers a holistic view of their lives, not just [what they’re doing during] trading hours. And we’re also addressing advertiser demand.”

CNBC Announces Contestant Slate for Reality TV Show…

Posted in CNBC on April 15, 2013 by icn2

CNBC announced the contestants for it’s upcoming “Crowd Rules” series…

CNBC PRIME ANNOUNCES SMALL BUSINESSES VYING EACH WEEK FOR GAME-CHANGING PRIZE ON NEW REALITY COMPETITION SERIES, “CROWD RULES”

NEW PREMIERE DATE: TUESDAY, MAY 14 AT 9PM ET/PT

ENGLEWOOD CLIFFS, N.J. — April 15, 2013 — CNBC Prime today announced the small businesses that will compete each week for a game-changing $50,000 prize in the new reality competition series, “Crowd Rules,” debuting on a new date, Tuesday, May 14 at 9PM ET/PT.

Each week, “Crowd Rules” features three small businesses that compete in front of an audience of 100 that votes to decide who wins a much-needed $50,000. Entrepreneur and jewelry designer Kendra Scott, NY1 Anchor Pat Kiernan, along with a weekly guest industry expert, lead the examination of the small businesses in order to help a studio audience choose which company wins the $50,000. While the small business owners make their case to the panel of three, the real power lies in the hands of the audience – 97 strong – whose votes will ultimately decide which business is most deserving of the investment.

Small businesses and expert line-up (subject to change):
Read more »

CNBC Programming Changes

Posted in CNBC on April 15, 2013 by icn2

CNBC announced some programming changes for tonight.

6:00 PM CNBC SPECIAL REPORT (pre-empts MAD MONEY)

“CNBC Special Report” will be anchored by CNBC’s Maria Bartiromo and Bill Griffeth from 6-7pm ET and Maria Bartiromo and Larry Kudlow from 7-8pm ET.

CNBC Announces Next Delivering Alpha Conference

Posted in CNBC on March 13, 2013 by icn2

CNBC along with Institutional Investor announced their third Delivering Alpha conference…

CNBC AND INSITUTIONAL INVESTOR ANNOUNCE THIRD ANNUAL DELIVERING ALPHA CONFERENCE

Annual Conference for the Investor and Business Elite to be Held on July 17, 2013 at The Pierre in New York City

ENGLEWOOD CLIFFS, N.J., March 13, 2013—CNBC, First in Business Worldwide, and Institutional Investor, today announced the third annual Delivering Alpha conference, a singular investor event, scheduled for July 17, 2013 at The Pierre in New York City.

This elite investor conference brings together the biggest names in the hedge fund and investor communities, as well as influential political and economic leaders for a high-level discussion on the critical issues facing investors in today’s global economy. With one-on-one interviews and panel discussions led by top journalists from CNBC and Institutional Investor, the 2012 Delivering Alpha conference featured United States Secretary of the Treasury Timothy Geithner; Henry Kravis, Co-Chairman and Co-CEO, KKR; James Chanos, President and Founder, Kynikos Associates; Leon Cooperman, Chairman and CEO, Omega Advisors; Preet Bharara, United States Attorney – Southern District of New York; William Ackman, Founder and CEO, Pershing Square Capital Management, L.P.; Henry Paulson, Jr., Chairman, The Paulson Institute and 74th United States Secretary of the Treasury; and Robert Rubin, Co-Chairman, The Council on Foreign Relations and 70th United States Secretary of the Treasury, among others.
Read more »

Ugh…How Many Times Do I Have to Explain This?

Posted in CNBC, FBN on March 5, 2013 by icn2

ValueWalk’s Paul Shea makes an all to common mistake

CNBC viewers may have been confused yesterday as they tuned into the network only to see an ad poking fun at its programming. The ad, taken out by CNBC’s major competitor, Fox Business Network, highlighted a CNBC policy that barred contributors from appearing on CNBC and one of its competitors on the same day.

Sigh…

Ok, one more time…

When someone sees an ad for one network appear on a different network which is a competitor it means it was a local ad placement aired by the operator, not the network. It looks like the network is allowing it on its air but the truth is the network isn’t the one airing the ad.

FBN vs. CNBC: Round Two…

Posted in CNBC, FBN on March 5, 2013 by icn2

Another day, another FBN ad tweaking its Comcast rival…

Business Booking Wars: FBN flights back…

Posted in Bloomberg, CNBC, FBN on February 26, 2013 by icn2

FBN started airing a new ad calling CNBC out for its booking practices. This story may have stronger legs than I originally surmised.

Update: According to Johnny Dollar this ad has been airing on FNC too..

Booking Wars: Round Two…

Posted in Bloomberg, CNBC, FBN on February 24, 2013 by icn2

The Slant’s Jeff Reeves writes about CNBC’s booking practices. Reeeves gets FBN’s Kevin Magee to comment on the matter…

If I were in the booking department of CNBC, I would think twice about some of this lest big-time CEOs and hedge fund managers tire of the whole affair.

Or as Kevin Magee, the executive vice president of Fox Business Network, said to me more bluntly, “Business leaders are not going to be blackmailed, much less be dictated to by some booker in Englewood Cliffs.”

Magee uses the right word there with “dictated.” The problem is that CNBC thinks it has a captive audience and captive contributors, and thus can tell all parties whatever it feels like.

Ah…but it can. Until someone big enough runs the blockade…someone CNBC can’t afford to blacklist. Someone like Warren Buffett for example. If CNBC dared try that on Buffett, Buffett would laugh in their face and there’s not a damn thing CNBC would do about it.

But for smaller fry “gets”…yes…it’s a real problem for FBN and Bloomberg. I think we may have witnessed just such an incident a while back when Simpson and Bowles bailed out on FBN to be exclusive for Maria Bartiromo. All FBN could do is take the the air and whine about it.

CNBC vs. FBN and Bloomberg?

Posted in Bloomberg, CNBC on February 22, 2013 by icn2

NPR’s David Folkenflik writes about a booking war going on between CNBC and FBN and Bloomberg TV… (via Talking Biz News)

CNBC is far and away the television ratings leader in the financial cable news business. Now, evidence arrives that its executives, producers and reporters are going to great lengths to maintain its status.

The channel has adopted a policy that prohibits guests from appearing on rival channels amid breaking news if they want to be seen by CNBC’s larger audience.

The tension over the policy with one of its peers offers a window into the intensity of the cable battles over what’s called booking — landing interviews with key financial players, commentators, insiders and analysts.

“Every network should be trying to hustle to get content that’s distinctive to their channel,” said Andrew Morse, president of Bloomberg Television’s U.S. operations. “That’s our job. We’re in the news business.”

But Morse said Bloomberg doesn’t try to dictate who can appear elsewhere.

Not Gone But Forgotten?

Posted in CNBC on January 28, 2013 by icn2

Value Walk’s Paul Shea got a hold of an internal memo from NBCU President Steve Burke which highlights USA, Bravo, E!, Style, Syfy, Golf, mun2, MSNBC, and Telemundo. Shea seems to think that because CNBC was omitted that this must mean something…

CNBC has for years been regarded as one of the centerpieces of the NBCUniversal empire. That may be changing, recent reports, including one from the New York Daily News, have suggested that ratings for some of the cable channels top shows, including Squawk Box and Closing Bell, plummeted in 2012.

It clearly has not been a good year for CNBC, but for the company to be left out of a memo reflecting on 2012 things must have been simply awful. Ratings between December 2011 and December 2012 fell by 14%. In the highly sought after 25-54 demographic viewership fell by 15%. 2012 was the worst year for the company since 2005.

Is Shea on to something? I ran through NBCU’s cable properties. The following networks were also not mentioned…

Chiller
cloo
G4
NBC Sports Network (though sports was mentioned prominently in Burke’s memo)
Oxygen Media
Sprout
The Weather Channel (!!!)
Universal HD

Chiller, cloo, and G4 are niche channels which have never gained a large following. Universal HD is hard to find. I never heard of Sprout. But Oxygen and the Weather Channel are another matter (especially TWC which NBCU paid a premium to get a controlling interest in). So I don’t know. Should Burke have mentioned CNBC and its sister networks? Probably. Is it significant that he didn’t? Maybe. Maybe not.

Obama Inauguration: CNBC Coverage Plans…

Posted in CNBC on January 16, 2013 by icn2

CNBC announced its coverage plans for the Obama Inauguration…

“THE SECOND INAUGURATION OF BARACK OBAMA” WILL AIR LIVE ON CNBC MONDAY, JANUARY 21ST

11:00 AM THE SECOND INAUGURATION OF BARACK OBAMA (2 HOURS)

“The Second Inauguration of Barack Obama” will broadcast live on Monday, January 21st at 11am ET. The special will be anchored from Washington, D.C. by CNBC’s Tyler Mathisen and Chief Washington Correspondent John Harwood along with live reports from CNBC’s Hampton Pearson.

CNBC US (Once Again) Gets Caught Flat Footed On A Holiday…

Posted in CNBC on January 1, 2013 by icn2

As I’m typing this, the House of Representatives is voting on the Senate’s bill for averting the Fiscal Cliff (even though we technically have already gone over it). FNC, CNN, and MSNBC are all live covering it. So is FBN. Even Bloomberg TV is covering it via its simulcast of Bloomberg Asia.

CNBC, however is sticking to American Greed tape. Once again this network re-enforces the theory that it just can’t get it going for breaking news on a weekend or a holiday. It could have switched over to CNBC World’s coverage of the vote. Yes, you read that right. CNBC World, which doesn’t air in a lot of places in this country, is covering a story that CNBC US won’t.

Update: AT 11:22pm ET the President addressed the media about the vote. Again everyone was live; FNC, FBN, CNN, MSNBC, Bloomberg, and CNBC World…except CNBC US which couldn’t bother to tear itself away from a repeat of Mob Money. It should be noted that CNBC World itself broke tape (a scheduled Jack Welch documentary) to cover Obama.

CNBC US is the laughing stock of the news networks tonight. First in business news worldwide? How about “Tape or bust”?

Update 2: Apparently someone is still alive in Englewood Cliffs. From an emailer:

Someone at CNBC figured out how to turn the news scroll on and the message says the bill has passed and stay tuned for coverage at 4am ET.

4am!

CNBC 2013 Primetime Changes

Posted in CNBC on December 20, 2012 by icn2

CNBC announced a bunch of new programs for 2013 primetime…

CNBC GREENLIGHTS TWO SERIES, PLANS FIRST PREMIERE FOR 2013 AND EXPANDS DEVELOPMENT SLATE WITH 4 NEW UNSCRIPTED PROJECTS

Premiere Dates Set For New Series:

“Treasure Detectives” on Tuesday, March 5th at 9PM ET And “The Car Chasers” on Tuesday, March 5th at 10PM ET

ENGLEWOOD CLIFFS, N.J., December 20, 2012— CNBC today unveiled the network’s new primetime programming lineup that will air during CNBC Prime. CNBC has greenlit two series: TREASURE DETECTIVES from Endemol USA and THE CAR CHASERS from ITV Studios America in association with Leepson Bounds Entertainment. CNBC Prime’s new series will premiere on Tuesday, March 5th. “Treasure Detectives” and “The Car Chasers” mark the first reality series to be added to CNBC’s new primetime since the network announced it would be exploring new reality formats in primetime. Additionally, CNBC added four new unscripted projects to its development slate, including THE NEXT BIG BIG THING (working title) featuring music impresario Charlie Walk; MONEY TALK$ (working title), a look into the gritty world of sports gambling; LIQUIDATE YOUR LIFE (working title) a chance to start all over; and THE BIG FIX (working title) featuring America’s turnaround king. The announcement was made today by Mark Hoffman, CNBC President and CEO, and Jim Ackerman, CNBC’s SVP of Primetime Alternative Programming.

“The conflict between fear and greed and buy and sell plays out on our air everyday so there is great opportunity to extend those themes into primetime,” said Hoffman. “Reality is ever-expanding and with our unique content focused on money, CNBC is well-positioned to influence the genre.”
Read more »

FBN Gains Viewers in 2012

Posted in CNBC, FBN on December 19, 2012 by icn2

TVNewser’s Chris Ariens has FBN’s numbers for 2012 and the numbers appear to be showing promise…

CNBC, which in April will celebrate 24 years on the air, is not having a stellar 2012 in the ratings department. And while it still doubles or even more than triples the viewership of its only rated competitor Fox Business (Bloomberg is not publicly rated), CNBC is declining while FBN is showing growth. The 2012 ratings year ends Dec. 30, but here’s how the networks are stacking up as we go into the holidays.

12/26/11 – 12/17/12:

CNBC Total Day Average: 171,000 Total Viewers / 51,000 A25-54
FBN Total Day Average: 63,000 Total Viewers / 14,000 A25-54

CNBC’s Wall Street Journal Report Changes Name…

Posted in CNBC, FBN, FNC on December 17, 2012 by icn2

In a move that should surprise no one,  CNBC tersely announced that the syndicated Wall Street Journal Report with Maria Bartiromo is getting a new name..

Starting January 1st, “The Wall Street Journal Report” will be renamed “On the Money with Maria Bartiromo”.

What wasn’t mentioned is the reason why. But it’s obvious. On December 31st, CNBC’s agreement with Dow Jones expires. Starting January 1st, don’t expect to see the Wall Street Journal brand anywhere on cable other than News Corp. properties…

Jane Wells Profile…

Posted in CNBC on December 7, 2012 by icn2

Business Insider’s Julia La Roche profiles CNBC’s Jane Wells…

CNBC’s Jane Wells is the funniest business reporter on financial television. And because she’s so incredibly funny, she has a ton of fans and basically a cult following.

She currently has more than 10,000 Twitter followers. At one point, many of her followers urged her to run for President.

The Los Angeles-based reporter took us behind the scenes with her on one of her recent assignments for CNBC. Her CNBC coverage includes retail, agriculture and defense, California’s economy, West Coast real estate and Las Vegas.

Joe Kernen Interview…

Posted in CNBC on November 16, 2012 by icn2

The Cincinnati Enquirer’s Josh Pichler interviews CNBC’s Joe Kernen…

You’re on Twitter now, @JoeSquawk. How do you think about using social media?

Everything happens instantaneously now, and I’ve been slow to adapt. A lot of people in their 40s and 50s aren’t quite as comfortable with social media. I’m very careful with anything I tweet or … even retweet. I do tweet verbally for three hours every day on air.

Business news is serious, but you look like you’re having a lot of fun on the air and aren’t afraid to do gags with guests and co-hosts.

It’s very difficult sometimes for people who are coming on to relax as we’re counting down to being live. And I realized this can be hard for them. So I think it helps to be somewhat disarming and to be conversational. It elicits more information if people are relaxed. As far as the gags and the humor, we’re talking about business news, and it is a little bit dry and there are some people who tune in just for the information, but there are other people who feel like we’re almost family. When people decide to spend the morning with us it’s important that they feel a connection.

Out Muscled…

Posted in CNBC, FBN on November 15, 2012 by icn2

That FBN got outmuscled by CNBC on a Simpson Bowles interview does not surprise me. You can blame the PR people partially for not standing up to CNBC and saying, “We already committed to FBN, we aren’t going to back out to please you.” But, let’s face it, CNBC can get away with this muscle work because of its penetration, both in terms of providers and channel placement and reach compared to FBN’s. If it were a booking war between CNN and MSNBC it would be a different story because the playing field is more even. Maybe one day that will change and CNBC won’t be able to throw its weight around quite so easily and, therefore, PR people won’t be as easily cowed.

That said, the on the air reaction could have been handled better than it was. “Apparently, David, they don’t want to fix the debt that badly”?????? Come on. As if fixing the debt had any greater chance of success had Simpson and Bowles done any TV today vs. doing no TV today. Simpson and Bowles got marginalized by Congress and the White House long ago. Periodic TV appearances aren’t going to alter that fact. FBN has a right to be pissed. But hyperbole makes for a poor counterargument.

CNBC Election Day…

Posted in CNBC on November 2, 2012 by icn2

CNBC announced its election day coverage plans…

CNBC ANNOUNCES COMPREHENSIVE ELECTION DAY COVERAGE PLANS

Special Edition of CNBC’s “Squawk Box” at 5PM ET

“Your Money, Your Vote” at 7PM ET

CNBC’s Award-Winning Reporters Live Across the U.S.

ENGLEWOOD CLIFFS, N.J., November 2, 2012—With the economy the No.1 issue in this election, CNBC, First in Business Worldwide, announces extensive coverage of the 2012 Presidential Election.

CNBC’s election night coverage will begin with a two-hour special edition of CNBC’s “Squawk Box” at 5PM ET anchored by Joe Kernen, Becky Quick and Andrew Ross Sorkin. Beginning at 7PM ET, CNBC’s Maria Bartiromo and Carl Quintanilla will anchor the network’s primetime special “Your Money, Your Vote,” with Chief Washington Correspondent John Harwood reporting live from the virtual electoral map room at CNBC Global Headquarters. The primetime special will include real-time results and instant analysis from Washington to Wall Street to the vital battle ground states.

CNBC’s all-star panels of the network’s reporters and distinguished guests will not only provide up to-the-minute election results but push the conversation forward to America’s debt crisis and long-term economic strategy. CNBC experts Larry Kudlow, host of “The Kudlow Report,” Senior Economics Reporter Steve Liesman, Rick Santelli and Tyler Mathisen will offer commentary and in-depth analysis of the impact the election could have on key issues including the economy and health care throughout the night.
Read more »

NBC News pivots from Demographics to “Personas”

Posted in CNBC, MSNBC on October 4, 2012 by icn2

In a must read, MediaPost’s Joe Mandese writes about NBC News and how it wants to categorize its viewers…

“Essentially, we’ve discovered there are four archetypes of news consumers,” Kyoo Kim, vice president-sales NBC News Digital, explained in an exclusive interview with Online Media Daily unveiling the new persona-based targeting concept.

“Why does this matter to advertisers?” he continued. “Because focusing on behavior vs. demographics gives our customers better insights into the tendencies of our viewers.”

The four personas include:

“Always On:” Consumers who are constantly connected to news feeds across multiple devices throughout their waking day.
“Reporters:” A slightly smaller segment of “digital natives” who grew up consuming news via online and mobile media, and who have manifested the behaviors of news disseminators, taking pride in their ability to break important news to their friends via their own social media postings.
“Skimmers:” Consumers who are not passionately connected to news.
“Veterans:” Consumers who primarily rely on traditional media as a trusted source for news.

Not surprisingly, NBC News is focused mainly on the first two segments, especially the “Always On” group of news junkies who rely on a constant stream of digital access to breaking news developments. In fact, Kim says the new persona-based audience targeting schemes are not simply for the purpose of pitching advertisers, but are the new guideposts NBC News is using to develop its news content, the way it distributes and even markets it to consumers. As a result, NBC News is also changing its digital news products, including the advertising formats that marketers can use to communicate to news consumers, with an emphasis on new “native formats” that blur the line between editorial and brand content that will make advertising messages more seamless and far less distinguishable from NBC News’ actual news feeds.

CNBC Debuts New Online Program…

Posted in CNBC on October 2, 2012 by icn2

MediaPost writes about a new 15 minutes show airing on CNBC.com…

CNBC is debuting a new live online show, “Futures Now” on CNBC.com devoted to the futures market. The 15-minute program begins Oct. 2 at 1 p.m. ET and will live stream twice a week on Tuesdays and Thursdays on the network’s site. It is hosted by Jackie DeAngelis and sponsored by CME Group and TD Ameritrade. “Futures Now” examines capital markets and targets retail investors looking for strategies to enhance returns and limit risk.

NBC Unveils Education Nation 2012

Posted in CNBC, MSNBC on September 20, 2012 by icn2

NBC announced its 2012 Education Nation plans…

NBC NEWS TAKES A SPECIAL LOOK AT EDUCATION WITH DEDICATED PROGRAMMING AND CROSS NETWORK COVERAGE OF “EDUCATION NATION”

Includes reports and programming on NBC News, MSNBC, CNBC, & Telemundo

New York, NY – Sept. 20, 2011 – NBC News, MSNBC, CNBC and Telemundo will provide cross network on-air coverage of NBC’s “Education Nation” with a series of special reports, programming and live events starting Sunday, September 23. The conversation will continue online with special features and reports on NBCNews.com, EducationNation.com, theGrio.com, NBCLatino.com and iVillage. NBC’s affiliate stations will also contribute education reports in markets across the country.

On Monday, Sept. 24 Savannah Guthrie and Jenna Bush Hager will be live from The New York Public Library (NYPL) — home of the “Education Nation” Summit. Jenna, who reports extensively for Today on education issues, will highlight one of the case studies— a community-based organization out of Illinois that actively engages urban immigrant parents in their children’s classrooms. Savannah will then talk with Jenna and San Antonio’s Mayor Julian Castro about his city’s educational initiatives. The focus will be on access to Pre-K and getting urban high school students the help they need for the college admissions process. Later in the show, Guthrie will be joined at the NYPL by the Grammy-winning singer, Ashanti, representing the Read for the Record initiative. On Tuesday, Sept. 25, “TODAY” will air Savannah Guthrie’s taped interview with President Obama, discussing his plan for education in America. Also, NBC News Chief Education Correspondent Rehema Ellis will take viewers to a Massachusetts Technical High with a competitive edge. On Wednesday, Sept. 26, “TODAY” will feature Brian Williams’ interview with Governor Mitt Romney from Tuesday’s “DECISION 2012 at Education Nation” Summit session, where Romney discusses his vision for education.
Read more »

WME vs. Amanda Drury…

Posted in CNBC on September 10, 2012 by icn2

The Hollywood Reporter’s Eriq Gardner writes about William Morris Endeavor suing CNBC’s Amanda Drury over commissions… (via J$)

The talent agency says it represented Drury in her negotiations with CNBC that took place between October 2009 and April 2010 and culminated in a lucrative four-year agreement. The Australian journalist now is a co-anchor on the network’s Street Signs.

In a complaint filed Thursday in New York state court, WME says it is entitled to 10 percent of Drury’s gross compensation from the deal. The agency says Drury thanked it for a job “well done” but then “abruptly” terminated WME in December 2010.

Shilling for Dollars?

Posted in CNBC on August 21, 2012 by icn2

The Nashua Telegraph’s Tony Paridiso writes about CNBC…

Much on CNBC causes me to roll my eyes. That’s not surprising from a network that boasts regular contributors such as blowhard extraordinaire Donald Trump – a record setter in bankruptcy filings – and Carly Fiorina, who managed to parlay degrees in philosophy and medieval history and a stint at a lackluster telecom company into one heck of a golden parachute.

Face it, with the exception of Rick Santelli, CNBC’s on-air talent are little more than Wall Street shills. They have only a passing interest in providing unbiased information mostly to create an aura of objectivity. Then again, that describes most cable media channels. And the networks aren’t much better unless you consider the latest fire, murder or missing person critical to making life decisions.

Television “news” should come with a warning like the ones that notify us that the following program contains offensive language. In the case of the so-called news media the warning should simply say – nothing in this broadcast should be construed as being any more useful than watching the Kardashians.

Wanted: CNBC Webmasters Who Pay Attention to Their Site…

Posted in CNBC, FBN on July 30, 2012 by icn2

This is too funny…

FOX Business Network’s Lou Dobbs Tonight Defeats CNBC’s The Kudlow Report for the Month of July
Published: Monday, 30 Jul 2012 | 4:37 PM ET
Text Size

NEW YORK, Jul 30, 2012 (BUSINESS WIRE) — FOX Business Network’s (FBN) Lou Dobbs Tonight beat CNBC’s The Kudlow Report in the coveted advertising demo of persons aged 25-54 for the month of July, according to Nielsen Media Research. The victory marks the first monthly win for the 7 PM/ET program, anchored by Lou Dobbs, since launching in March 2011.

For the month of July, Dobbs achieved a 10 percent advantage over CNBC with 43,000 viewers in the demo to Larry Kudlow’s 39,000.
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CNBC’s Reality Show Gambit…

Posted in CNBC on July 23, 2012 by icn2

CNBC took the wraps off its Reality Show slate today…

CNBC ANNOUNCES FIRST REALITY SLATE

ENGLEWOOD CLIFFS, N.J., July 23, 2012— CNBC is expanding its portfolio with the announcement of seven unscripted projects in development including FAKES AND FORGERIES (working title) from Endemol USA, FRANCHISED (working title) from Eyeworks USA and AT YOUR SERVICE (working title) from Zodiak USA. CNBC’s slate includes projects that run the gamut from an antiques detective who works the high-end world of art forgeries using crime lab technology to a life-changing competition that each week gives one person a chance to win his or her own franchise to a concierge service that makes the impossible possible for their extravagant clients. The announcement was made today by Mark Hoffman, CNBC President and CEO, and Jim Ackerman, CNBC’s SVP of Primetime Alternative Programming.

“Exploring new formats in primetime allows us to find new ways to attract a broader viewership at night while still appealing to CNBC’s highly affluent, educated and influential audience,” said Ackerman. “These projects are an extension of CNBC’s distinct brand complete with bold characters, big stakes and of course one undeniable common denominator…money.”

CNBC’s reality slate includes:
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Revised CNBC Olympics Schedule…

Posted in CNBC on July 19, 2012 by icn2

CNBC put out a revised schedule for the Olympics. Interesting that we haven’t heard a peep about MSNBC’s plans, if there are any.

REVISED OLYMPIC PROGRAMMING SCHEDULE FOR CNBC

(ALL TIMES ARE IN ET)

There will be no Olympic Programming from 3am-4am ET.

CNBC will air Olympic Programming beginning Saturday, July 28th through Sunday, August 12th.

Saturday, July 28th:

8:30am-11:30am (pre-empts Paid Programming)
3:30pm- 6:30pm (pre-empts Paid Programming)
Read more »

New Corporate Structure for NBC News Networks…

Posted in CNBC, MSNBC on July 19, 2012 by icn2

The New York Times’ Brian Stelter writes about some structural changes for the NBC News networks…

NBC News and the cable news channels MSNBC and CNBC are being brought under a new corporate umbrella, the NBCUniversal News Group, and a new boss, Patricia Fili-Krushel.

Ms. Fili-Krushel will become the chairman of the news group, the NBCUniversal chief executive, Steve Burke, said Thursday afternoon. In the past, CNBC, a business news network, has been run independently of NBC News, a network news division that includes MSNBC; the new structure brings the two closer together but does not make CNBC subordinate to NBC News.

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