Suburban Life Magazine’s Bill Donahue profiles FBN’s Deirdre Bolton…
What do you like most about what you’re doing now?
One of the most fun parts of what I cover is venture capitalism and new tech business. New York is full of investors who want to find the next Facebook or Twitter, so it’s a really exciting place to be. There has always been money in the city, but for the first time in generations there are tons of entrepreneurs who have opportunities here. These are people we might not have heard of otherwise, so part of the joy for me is the discovery. These are great stories, even patriotic stories, and they speak to why people want to come here, go to school here, stay here, because they can have their intellectual property protected and they can find other people easily who are capable of helping them launch a business. … Entrepreneurs are also very honest; they will tell you, “I failed the first 99 times, but the 100th time was the one.” They are “failure ready,” so when they do it right, it’s a compilation of every step they tweaked and honed along the way.
Are you pleased with “Risk & Reward” and how it has been received so far?
It’s going great, touch wood. FOX has been super supportive. One thing that I’m doing is something called “Elevator Pitch,” in which we block off a News Corp elevator, so we’re in a moving elevator with an entrepreneur, and they have 30 seconds for the ride up to give their pitch, and there’s a panel of judges waiting. Two or three weeks ago, off camera one of the judges wrote a check for $50,000 to an MBA student at Columbia [University] for his idea. … This whole show is my startup, and that segment [“Elevator Pitch”] has been my startup. I went to my boss and asked, “Can I do this?” and he told me to go for it. They’re very supportive of creativity, which is unusual in the media right now; when have a good idea, you can go for it.