Archive for the FBN Category

Maria Bartiromo Profile

Posted in FBN, FNC on August 5, 2014 by icn2

Breitbart.com’s Kate O’Hare profiles Maria Bartiromo…

Ailes obviously had faith in Bartiromo’s abilities, and that faith had to endure a weak ratings debut on Feb. 24 for her FBN daily show. Her Sunday-morning show on FNC ,which debuted March 30, is faring better.

In July, per Nielsen Media Research, it topped the cable-news ratings for its time slot, averaging 807,000 total viewers, and 207,000 viewers in the coveted Adults 25-54 demographic. Since its first full month on the air, Sunday Morning Futures has stayed stable in total viewers but has increased the A25-54 segment by 9 percent.

For context, for July 31st, the primetime content at FBN itself had only 6,000 viewers in that demo (out of a total viewership of 57,000), while top-rated (by far) FNC had 370,000 (of 2.22 million).

Viewers of both cable news and business channels tend to skew older, so getting younger viewers is an ongoing challenge. But with the dip in jobs, we may also be seeing a rise in entrepreneurship, both among seasoned workers and those new to the workforce.

“We’re bringing in a great demo [on FNC],” says Bartiromo, “so that tells me that there’s an appetite for business and economic conversation on a Sunday. … After the 2008 financial collapse and all of these white-collar jobs going away, people recognize that there are not the opportunities that you thought there were in business. People are saying, ‘You know what, I want to try something on my own.’

The Independents is Cancelled?

Posted in FBN on August 4, 2014 by icn2

The New York Daily News’ Marianne Garvey, Brian Niemietz, and Oli Coleman write that FBN’s The Independents has apparently been given the axe…

The Fox Business show “The Independents” has gotten the axe, a source tells Confidenti@l. We’re told that network president Roger Ailes had argued against the show, telling another top executive at the cable network that it was unwatchable and that co-host Matt Welch, the editor-in-chief of monthly libertarian journal Reason magazine, was a “dud.”

Kevin Magee Steps Down From FBN…

Posted in FBN on July 31, 2014 by icn2

TVNewser’s Chris Ariens writes that FBN President Kevin Magee is stepping down…

Magee has been EVP of Fox Business Network since it launched nearly 7 years ago. He’s been EVP of Fox News Radio since 2005.

“It’s impossible to overstate how wonderful my stay here has been in every possible way, but mostly because I got to work with the most professional, hardest-working and smartest group of people in the business,” Magee writes in a note to staff, obtained by TVNewser.

The management structure of Fox Business is under review, we hear, and an announcement on the new team will be made in the coming weeks.

Magee joined Fox News Channel from CNBC in 2001. During his tenure, he also oversaw the 2-year run of the syndicated “The Morning Show with Mike and Juliet.”

Deirdre Bolton Profile…

Posted in FBN on June 30, 2014 by icn2

Suburban Life Magazine’s Bill Donahue profiles FBN’s Deirdre Bolton…

What do you like most about what you’re doing now?

One of the most fun parts of what I cover is venture capitalism and new tech business. New York is full of investors who want to find the next Facebook or Twitter, so it’s a really exciting place to be. There has always been money in the city, but for the first time in generations there are tons of entrepreneurs who have opportunities here. These are people we might not have heard of otherwise, so part of the joy for me is the discovery. These are great stories, even patriotic stories, and they speak to why people want to come here, go to school here, stay here, because they can have their intellectual property protected and they can find other people easily who are capable of helping them launch a business. … Entrepreneurs are also very honest; they will tell you, “I failed the first 99 times, but the 100th time was the one.” They are “failure ready,” so when they do it right, it’s a compilation of every step they tweaked and honed along the way.

Are you pleased with “Risk & Reward” and how it has been received so far?

It’s going great, touch wood. FOX has been super supportive. One thing that I’m doing is something called “Elevator Pitch,” in which we block off a News Corp elevator, so we’re in a moving elevator with an entrepreneur, and they have 30 seconds for the ride up to give their pitch, and there’s a panel of judges waiting. Two or three weeks ago, off camera one of the judges wrote a check for $50,000 to an MBA student at Columbia [University] for his idea. … This whole show is my startup, and that segment [“Elevator Pitch”] has been my startup. I went to my boss and asked, “Can I do this?” and he told me to go for it. They’re very supportive of creativity, which is unusual in the media right now; when have a good idea, you can go for it.

Ratings? What Ratings?

Posted in CNBC, FBN on June 2, 2014 by icn2

AdWeek’s Sam Theilman writes about CNBC not guaranteeing daytime ratings… (via J$)

CNBC, the financial news network, is done with daytime Nielsen ratings.

“They are no longer guaranteeing the business day, which is the most important daypart for a financial client,” a source told Adweek. “They believe that their primary business day viewing is done in offices and therefore not monitored by Nielsen and underrepresented.”

And to some extent, that’s probably the case. The smaller a network’s audience, the less accurate its Nielsen ratings are going to be, and the ratings for CNBC have gotten ever-smaller in the last few years, as have ratings at its competitors. The network will continue to guarantee in prime time.

But, of course, CNBC is also one of the few networks for which daytime ratings aren’t a particularly accurate measure of relevant reach. Monitors throughout the Goldman Sachs building play the network to their wealthy executives. The network’s show Squawk on the Street broadcasts from inside the New York Stock Exchange. If you work in the financial world—a small world, but one with nearly unlimited spending money—CNBC is ubiquitous in gyms, hotels and elsewhere among areas frequented by bankers and traders.

It’s a risky move. Whatever beef, legitimate or not, the network has with Nielsen’s ability to accurately measure its business day ratings, the optics of withdrawing a guarantee on those numbers is going to make more noise than the negativity of the ratings themselves. FBN will make much hay of this development.

FBN Taps Charles Payne For 6pm Show…

Posted in FBN on May 20, 2014 by icn2

TVNewser’s Merril Knox writes that FBN has given Charles Payne a 6pm show…

Fox Business is launching a new show hosted by Charles Payne in the 6pmET timeslot, FBN EVP Kevin Magee announced today. “Making Money with Charles Payne” will debut June 2.

“Charles has an incredible talent for identifying growth sectors in the markets and we’re excited to launch a new show dedicated to helping viewers spot these emerging investment prospects,” Magee said in a statement.

Maria Bartiromo Interview…

Posted in FBN on April 29, 2014 by icn2

MultiChannel News’ Mike Reynolds interviews Maria Bartiromo…

MCN: Is part of the appeal here to help boost Fox Business Network? MB: Fox News Channel is the leading cable network, so I’ve got that support behind me for the Sunday show and that’s phenomenal. Fox Business Network is a little more of a build-out situation and I know that and it’s not going to happen overnight. This team has done a great job in six years. I’m here because I want to help them build this network, because I think people do want an alternative. For Fox Business Network, I feel like I have already had incredible success because I have had guests on the air that have never walked through the building. I mean I am having the highest of the high in corporate America on the show every day. So I think as long as we do a good show, the numbers come later.

Wow…Bartiromo may not realize it but that “I have had guests on the air that have never walked through the building” quote implies that FBN couldn’t compete properly without her. Hey, she’s great and the statement may be true…but it probably would be better to not say it publicly because of the negative connotations such a statement generates…

MCN: What about working with Roger again? MB: One of the reasons I came here frankly was because I did want to reunite with Roger Ailes. I like him a lot. He is very smart, very savvy about branding, about television. And he put me on the air twenty years ago. I mean he saw something in me, he believed in me, and I have always had the highest regard for him. I think another reason was because I’ve seen Bill (Shine) and Michael Clemente and Brian Jones in action. Kevin Magee used to work with me as well at CNBC, and he’s running Fox Business Network. I like him a lot. When I looked at the overall management team, I thought these guys know what they’re doing.

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