Archive for the FBN Category

Maria Bartiromo Interview…

Posted in FBN on April 29, 2014 by icn2

MultiChannel News’ Mike Reynolds interviews Maria Bartiromo…

MCN: Is part of the appeal here to help boost Fox Business Network? MB: Fox News Channel is the leading cable network, so I’ve got that support behind me for the Sunday show and that’s phenomenal. Fox Business Network is a little more of a build-out situation and I know that and it’s not going to happen overnight. This team has done a great job in six years. I’m here because I want to help them build this network, because I think people do want an alternative. For Fox Business Network, I feel like I have already had incredible success because I have had guests on the air that have never walked through the building. I mean I am having the highest of the high in corporate America on the show every day. So I think as long as we do a good show, the numbers come later.

Wow…Bartiromo may not realize it but that “I have had guests on the air that have never walked through the building” quote implies that FBN couldn’t compete properly without her. Hey, she’s great and the statement may be true…but it probably would be better to not say it publicly because of the negative connotations such a statement generates…

MCN: What about working with Roger again? MB: One of the reasons I came here frankly was because I did want to reunite with Roger Ailes. I like him a lot. He is very smart, very savvy about branding, about television. And he put me on the air twenty years ago. I mean he saw something in me, he believed in me, and I have always had the highest regard for him. I think another reason was because I’ve seen Bill (Shine) and Michael Clemente and Brian Jones in action. Kevin Magee used to work with me as well at CNBC, and he’s running Fox Business Network. I like him a lot. When I looked at the overall management team, I thought these guys know what they’re doing.

Maria Bartiromo Interview

Posted in CNBC, FBN, FNC on March 28, 2014 by icn2

The AP’s David Bauder interviews Maria Bartiromo…

Bartiromo said she had considered another deal at CNBC when her contract came due but decided to look around, too. She concluded her job at CNBC wouldn’t change much, and she was looking to do some things differently. She was ready for a move.

“They have gotten so chatty, with so much personality, that they left some of the content on the cutting room floor — business information,” she said.

Bartiromo said she believes CNBC’s fast pace is no longer in tune with the times.

“I just felt this pressure to do five-minute interviews and this pressure to have five people on at once and I just got tired of it,” she said. “I felt like I needed something with a little more substance and perspective and felt it was going to be hard to do that where I was because the structure is the structure and the machine keeps on going.”

Uh..yeah…ok…but what’d you expect her to say? “Best job I ever had…made my career. So I jumped ship for a big payout”? Uh…nooooo.

Speaking of “the structure is the structure and the machine keeps on going”…I’ll be watching to see what kind of show we get on Sunday…the “a little more substance and perspective” business show Bartiromo talks about…or…the totally useless from a business standpoint Saturday Business block because it’s filled with the ideological mumbo jumbo which permeates most FNC programming. I’m hopeful for the former but I fear for the latter…

Dierdre Bolton’s FBN Show Gets a Launch Date…

Posted in FBN on March 18, 2014 by icn2

TVNewser’s Merril Knox writes that Dierdre Bolton’s FBN show will launch March 31st…

“Risk and Reward with Deirdre Bolton,” the latest addition to the Fox Business daytime lineup, will debut March 31, FBN EVP Kevin Magee announced today. The program will provide coverage of breaking market news, as well as “an in-depth look at non-traditional ways to make money beyond just stocks and bonds.”

Bolton’s show was announced as part of FBN’s programming changes that went into effect when Maria Bartiromo‘s show launched in February. Bolton joined Fox Business from Bloomberg TV, where she worked for 15 years, last month.

“We’re excited to add Risk and Reward with Deirdre Bolton to our lineup. Alternative investing is an immensely untapped field and Deirdre’s expertise in this area will help broaden our market hours coverage,” Magee said in a statement.

Maria Bartiromo Interview…

Posted in FBN on February 24, 2014 by icn2

Variety’s Brian Steinberg interviews FBN’s Maria Bartiromo…

“We are trying to build a business network,” Bartiromo said in an interview, “and so I think in order to have a business network you need to have morning shows.”

Will “Opening Bell” stand apart from its primary TV competitor, CNBC’s “Squawk On The Street”? Bartiromo has ideas. She says she knows business-news aficionados get more of the nitty-gritty of the stock market – earnings reports, analyst ratings changes and stock movements – from any number of web sites and digital players. And so, she’d like to help viewers gain more perspective and put pieces of news together by working her sources and providing longer, in-depth interviews with important observers and players.

“There was a moment in time when it was really all about the stock market, and I know, because I was there,” she said. ”I think today viewers want something very different.” People with an interest in business “want to know about the latest technology. They want the international story, the emerging markets. They want to know about jobs. They want to know more and expect more and deeper perspective. That really is my opportunity.”

For Fox Business Network, the hire is a big, and likely expensive, maneuver. While the network has notched audience growth over its six years, CNBC retains a sizable lead. Another big name FBN has lured, Lou Dobbs, has maintained his cachet, but has not mustered the viewership numbers he enjoyed at CNN.

Related: The LA Times’ Meg James has FBN President Kevin Magee talking about the Bartiromo hire…

“To create a channel from zero is enormously challenging,” said Kevin Magee, executive vice president of Fox Business Network. “We’ve had to convince people that there was another cable business channel out there.”

Bartiromo should help raise the profile of Fox Business and perhaps prompt loyal CNBC watchers to change the channel.

CNBC has seen its audience decline in recent years. Its daytime audience in 2013 was about 30% lower than 2010 levels, according to Nielsen audience estimates. A CNBC spokesman declined to discuss the network’s ratings.

Bartiromo’s arrival represents “a tipping point for us,” Magee said. “We are already moving the needle, and Maria will help us enormously. She’s got great experience, a terrific Rolodex and perspective. She has seen the ups and downs of the market, and they don’t fluster her.”

FBN Dips a Toe in CNBC’s ‘Business Tape’ Waters…

Posted in CNBC, FBN on February 12, 2014 by icn2

TVNewser’s Merril Knox writes about a new taped show being developed for Tracy Byrnes…

Fox Business Network has announced the development of an original alternative primetime program, “Strange Inheritance,” that will debut later this year. The half-hour documentary show, hosted by Tracy Byrnes, will showcase real-life stories of unconventional inheritances.

“Strange Inheritance” will be produced by an outside production company, Towers Productions LLC. In-house oversight will be managed by Brian Gaffney, who was recently promoted to director of special programming for FBN. Gaffney, previously an executive producer of Fox News’ documentary unit, has been with Fox since 2002.

After years of beating up on CNBC for its business tape documentary primetime while noting that it was offering non-documentary programming, FBN appears to be changing direction…albeit very tentatively for now.

Dennis Kneale and Two Others Out at FBN…

Posted in FBN on February 7, 2014 by icn2

TVNewser’s Chris Ariens reports that Dennis Kneale and two longtime FBN staffers are being let go…

“The anchors, reporters and production teams in place are poised to produce business television that is approachable, comprehensive and provides critical analysis of this important economic climate,” says FBN EVP Kevin Magee. “Our new programming structure emphasizes our financial acumen and wide breadth of experience and we look forward to its debut on February 24th.”

Magee adds that he “appreciated Hoffman, Giserman and Kneale’s service to Fox Business” and stated that “no further staffing changes are being considered with the elimination of Markets Now and the new overall programming format.”

FBN Dominoes…

Posted in FBN on February 5, 2014 by icn2

TVNewser’s Merril Knox scooped this morning that FBN would be slotting Maria Bartiromo at 9am and then goes on to detail all the other dominoes that will fall as a result of that…

With Bartiromo going on the air at 9amET, “Imus in the Morning” will end 20 minutes earlier. “Varney & Co.,” which currently airs from 9:20 to 11amET, will slide to 11am to 1pmET. “Markets Now,” FBN’s four-hour block helmed by a rotating cast of FBN anchors, will be condensed to one hour and will air from 1pmET-2pmET.

Fox Business has also announced the hire of Dierdre Bolton, who joins the network after 15 years at Bloomberg TV. When Bolton officially joins FBN later this year, she will take over the 1pmET hour with an as-yet-unnamed show.

As much as I like these moves, I cannot take FBN’s ambitions completely seriously as long as Imus has a presence on the channel blocking 95% of the overseas and early morning market coverage FBN should ideally be doing if it really wants to take down CNBC.

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